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Music/Video Mash Ups: Although flittering with Copyright’s shackles, do they promote/cause change or are they just l’art pour l’art?

Mashup culture continues to expand in our increasing digital age of Web 2.o.  These videos, music videos, or songs are becoming more popular because of how they can be easily distributed throughout the web.  What these newly recycled creations of taking the old and making something unique has the ability to empower individuals to not just consume media but to actively participate in entirely new and amazing ways depending on the technical know-how and how media-production savvy a person is.  There are so many tools available to cut, copy, splice, mash, blend, synergize, and recreate today.  What I’d like to try to uncover more of and unravel are a mix of the inherent copyright dangers that one faces, how one can circumvent these, and if one’s mashup makes more than just a statement.  In a wonderful online article from the NYTimes written by Michiko Kakutani, he references, artist and computer scientist Jaron Lanier, about Texts without Contexts.  He writes, “Lanier, 49, astutely points out in his new book, You Are Not a Gadget, of how online collectivism, social networking and popular software designs are changing the way people think and process information, a question of what becomes of originality and imagination in a world that prizes “metaness” and regards the mash-up as “more important than the sources who were mashed.”  Kakutani also mentioned in his article another Google phenomenon called – Google Wave – have you heard about it???

Here’s my next quasi-political mash-up using other mash-ups to get across my travelogue message of mashups political statements and if mashups in general can affect copyright changes with regards to some of the sites listed below.  Much respect and thanks for DJ Spooky.

How do we change culture?

“Who owns the music and the rest of our culture? We do — all of us — though not all of us know it yet. Reality cannot be copyrighted.” – David Shields in Reality Hunger

“Artists no longer work in the bub­ble of a record­ing stu­dio. The stu­dio is the net­work.” … “The 20th cen­tury was the era of mass pro­duc­tion. The 21st cen­tury is the era of mass cus­tomiza­tion,” -DJ Spooky

“audience is as antique a term as record, the one archaically passive, the other archaically physical. The record, not the remix, is the anomaly today. The remix is the very nature of the digital.” - William Gibson (2005) Wired.com

Fair Use & Copyright- The risks to recycling and reappropiating> mashup

Fair use is the right, in some circumstances, to quote copyrighted material without asking permission or paying for it. Fair use enables the creation of new culture, and keeps current copyright holders from being private censors.

Can we make more than just a statement through mash-up videos/music remixes?

- www.politicalremixvideo.com >> Political Remix Video (PRV) is a genre of transformative guerilla media production whereby creators critique power structures, deconstruct social myths and challenge dominate media messages through re-cutting and re-framing fragments of mainstream media and the popular culture.

- www.rebelliouspixels.com>> Hi my name is Jonathan McIntosh. I’m a video remix artist, a photographer, a new media teacher, a consultant and an activist. I’ve also worked on numerous media and social justice related projects in the United States and around the world. In my spare time I help co-edit the blog Political Remix Video and I’m a member of the Open Video Alliance. I also do some freelance work building and customizing WordPress websites– mostly for non-profit organizations.

- www.barelypolitical.com >> Barely Political is the leading political satire site on the web. Here’s some history: Barely Political launched in June 2007 with the debut video “I’ve Got a Crush on Obama” featuring Obama Girl. That quickly made us one of the most talked about and blogged about political satire sites online. Since launching, Barely Political videos have been seen over 150 million times worldwide, and featured on shows including Saturday Night Live, The Tonight Show and The Colbert Report. President Barack Obama called Barely Political videos an “example of the fertile imagination of the Internet,” and he’s really important.

- http://opensourcecinema.org/ >> Open Source Cinema lets you create your own videos online, remix media that you have on your computer, as well as remix other people’s media from places like YouTube and Flickr. You can also connect with others by sending personal messages, commenting on remixes, or even joining projects that others have created.

To the class:

Also, if the class would be interested, we could maybe try to enter this competition and make our own media mashup: “Sunlight Labs Offering $5K for Best Government Data Mashups”


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One Comment

  1. nadine 23:17, Mar 30th, 10

    Wow!!!!!!!!!!!!!! Ryan, amazing, I don’t know where to start!!! Did you personally interview DJ Spooky? That is so cool! Excellent job on the remix video- and the Sinatra/Notorious BIG song! There are so many questions asked in your post, so much information, you might split them up next time or reduce the scope.
    1) Is remix culture the new “normal” (as opposed to recorded music)? I don’t like the term normal- what is it? Do you mean standard? Authentic? I agree that remixing cultures becomes a stronger every day. It reminds me of a scene of “Steal that film,” when teens are interviewed on the street, and they state that today everybody is a remixer and pirate.
    2) About copyright: if you would make money with your video/song, fair use wouldn’t apply, would it? Could you explain more in detail when fair use applies? How would you do the four-factor balancing test?
    3) Are mash-up videos strategic or tactical media? Very difficult to respond. How can you evaluate the impact of a film? Even for such a successful documentary like “An inconvenient truth,” it is complicated to distinguish between film, campaign, political capital etc.
    4) About the different mash-up platforms: you could make case studies, and follow up some prominent video campaigns, analyze how they echoed in the news or specific communities.
    5) About data visualization: total different project, but very cool indeed. My full support!

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