Hi, please

Marketing/Education in Kotex Advertising

Here’s my video!  I’m still an iMovie novice so I think some of my pans and transitions can be refined further.  Plus I feel like I have a lot of content that I just don’t know how to illustrate visually well yet – if I were writing this as a paper I think it would make more sense!  Suggestions on the video and the content are very welcome.

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  1. niharika 06:27, Mar 30th, 10

    Hey Alexandra, good job on the video :)

  2. Leslie 09:15, Mar 30th, 10

    Cool video, Alexandra! The overall tone and your choice of songs/fonts mimic the sense of femininity that are being displayed in the ads you’re discussing. I’d just say that the slides might have been moving a little fast- sometimes it was difficult for me to read your little blurbs.

  3. HoniehLayla 10:07, Mar 30th, 10

    Bummer – i can’t see your movie – Is it because I’m on Mozilla??

  4. Alexandra 10:09, Mar 30th, 10

    maybe? do you have another browser you can try? i know it works in safari and chrome.

  5. ElzbthMllr 10:24, Mar 30th, 10

    Great job! I love the music and all the images – agree with Leslie you could have let each image linger for just a bit longer. I think you’re right about it being the last taboo subject. I know the website feminsting.org had a few articles on this subject in the past you might want to check them out.

  6. Ryan 11:02, Mar 30th, 10

    Nice job, definitely agree that it was a little fast, but it’s all good. I couldn’t understand what you said in the beginning, but from reading Elizabeth’s comment, now I understand. I realize that it’s really time consuming to make even a short video like this and it seems to suffer from a lack of information depending on what your trying to get across even though its very rich in a media sense. I think you should also add some text along with the video to help support your theme and message from the video. Cool video. I’m further inspired.

  7. niharika 12:51, Mar 30th, 10

    Alexandra, from a purely cultural perspective, I think its very true about Menstruation being that taboo topic you still don’t discuss in public. In a lot of more conservative and traditional societies women are (or were) made to feel ashamed of this very biological thing … Also with the lack of education both here in the States and elsewhere, I think viral campaigns are extremely helpful in getting younger girls aware and educated on the facts.

  8. juliette b 13:24, Mar 30th, 10

    Great Video Hopefully I will be able to create one like this soon!
    Also your topic is pretty original and I am curious to know how new media could prove to be good at raising awareness on a taboo subject like period.

  9. nadine 23:57, Mar 30th, 10


    About the form: great choice of music, very much in the spirit of the campaign. However, the slides passed really to fast, I couldn’t process the information. If you’d like to integrate more content, you could write a post and then insert the video- like Ryan did.

    About the content: it is difficult to help you with the evaluation, because I don’t know enough about the campaign. Though I don’t think that education excludes marketing and vice versa. It goes back to Juliette’s post on corporate social responsibility. A successful campaign makes everybody happy! Have you checked the discussion fora? Is there a lot of participation? Another idea is to contact sexual disease prevention center, and ask for feedback on the campaign.