So my several attempts at trying to use SlideShare failed miserably. Here is my first log for the Travelogue #4 in series of images. Sorry about the late post guys.
A Week Without Google Networking Knowledge: Sharing is Caring 
Mirrors and Masks - performing identity on the web 
Mobile Donations - Travelogue 4 
Electronic Waste: Part Two 
How can somebody spy on your webcam? Where's the Transparency in the White House Visitor Logs? The Trap / Adam Curtis 
Week 2 Summary Reading Summaries for Week 5 
CacheMania Does Geocaching Facilitate Physical Social Interaction? 
deaconous What are the privacy implications of geotagging on Twitter? 
Mike How can somebody spy on your webcam? 
nadine Electronic Waste: A Conclusion 
Leslie Surveillance Society & the Increasing Scarcity of Privacy 
Jimena Surveillance Society & the Increasing Scarcity of Privacy Jimena Surveillance Society & the Increasing Scarcity of Privacy 
richa makwana Electronic Waste: A Conclusion 
mushon Weekly Summary: Genomes, Singularity, and Biomedia 
Juliette Cultural Institutions and Participation / Reading Summary 
TDM Does Wikipedia
5 Comments
Hi Dan, no worries, it seems that a lot of people had technical difficulties today!
I like that you picked up last class’ discussion topic. It is true that in Europe you get a lot of mobile advertising. I find them very annoying! However, I must admit that I’ve never received a location-based ad, and I can definitely see a tremendous marketing potential. Nevertheless, privcy impliations are an important aspect to keep in mind.
As you work with location based text message, working with mashup maps could be an interesting medium for you. You could also look at different ad formats, and work with two-dimmensional code generators. 2D ads are very popular in Japan! Here a slideshow on leassons learned on location-based ads in Japan:
http://www.slideshare.net/ren_cirius/locationbased-mobile-ad-a-lesson-from-japan-presentation
With the rise of Google maps and its business directories, the opportunities for location-based ads are certainly growing, especially for local businesses, don’t you think?
Very interesting findings. Have Google been called on this patent issue? There’s a patent war going on in the mobile field right now. Some companies claim they file a patent only to protect their rights to use a certain technology and not get sued, some (Apple) actually use the patents to chill competition. This current patent issued would help situate your travelog and would probably make more information and analysis be available to you.
I would however rethink your choice of medium. I can’t see how slides are a better choice than plain text, at least not in the way you’re using them. I’d like you to use rich media not (only) because I said so, but mainly because it’s the right choice of media to deliver your ideas and thoughts. It’s not there yet… (Nadine’s tips might be one way to go, I’m sure you can vet other options too)
Hi Dan! I’ve found an article for you on Mashable:
How the Fashion Industry Uses Location-Based Marketing
http://mashable.com/2010/03/22/fashion-location-based/
Playing Foursquare could be a way to get location-based ads!
Hey Dan,
SMS Advertising is huge in India, in fact I used it a few years back while doing a major marketing campaign for the travel company I was working with and we had a decent response. There are websites and applications that help you send out mass-sms for little or very reasonable costs, thus allowing even small businesses to take advantage of a very useful marketing tool.
The last I used a cell phone in India, it had reached levels of annoyance to be honest… which is what I worry would happen with location-based SMS in a developing economy (probably elsewhere as well) where laws and structures to curb such practices are more difficult to implement and take longer to be framed. So it could go either very well, or become annoying and creepy eventually …. So I’m wondering, is there a way to opt out of this service? Oh, And I think mashup maps are a great idea for your travelogue.
Interesting article:
Web Coupons Know Lots About You, and They Tell
http://www.nytimes.com/2010/04/17/business/media/17coupon.html?pagewanted=1