Hi, please

Concluding Post – How much *TIME SPENT ON*?

I began this journey by first analyzing the beginning of both Social Networking Websites.. At first I was skeptical as to where my topic would be bring me but now I realize how much of a big part of and time is spend on these sites.

So what REALLY led to the demise of MySpace. I believe that their was no demise and that MySpace and Facebook are two entirely different entities that cannot be compared. I don’t think that they serve the same purpose. MySpace has evolved from being a simple social networking site, to an atmosphere or creative sharing. Those who actually are MySpace users are a new generation of young people. Initially, Facebook was set up as a network for college students to contact each other easier. MySpace was the networking site people would go to catch on fun. MySpace as I stated before is a social hub for music, movies, marketing.

This is where my thought for the comparing/contrasting of the layout came about. Initially, the two layouts served the same common goal. You had a few friends, you left them comments, admired their photos and read about their info and who they “friended”.  The past few years this has changed dramatically.MySpace’s login page has a lot more options. You have the ability to see who is online without joining the community, surf through celebrity pages and catch up the latest music/movies. It is now used a marketing tool. Facebook as a different perception. They do have celebrity fan pages, but there is no media attached. The login page for facebook is simple and clean, and you MUST login to see most features.

I actually joined Foursquare this week and became more active on Twitter as well as a social experiment to myself. After hearing about Foursquare in class and at work, I got the itch to join. I haven’t used it much and figure it’s interesting if you want to boast onto your friends where you are or see if they are in the same place.

This week in my research:

I decided to put myself through a social experiment. Be active on all my accounts (minus MySpace) and see how much time I spent on these sites. On my twitter I “tweeted” about 50 times a day. Mostly all on Thursday due to Iran’s 31st anniversary of the Revolution. My Facebook account I had about 60 posts a day, and Foursquare I barely used only to check in to places so my Facebook friends could see. So you can a few hours were devoted to just updating information on my pages. Was I being paid for this – NO. Did I learn anything? NO – well I did learn that my ex’s mother has a facebook … I think MY IQ dropped a bit more..

Then I thought what purpose does this serve? Do people really give a damn what I think of what I’m doing?

There are those small few who do.. but by using my page as a news central did any message get across to these people.. Remarkably yes. In the past year I have received critiques, opinions, praises in the “PHYSICAL WORLD” through sms, calls and in person of how this information, had I not provided it to them, would have left them in the dark.

But those of us who don’t use these platforms as a broadcasting central.. What are they doing on there.
This is a great link to some information based on the time spent on these sites, it states

From April 2008 to April 2009, total minutes spent on Facebook increased from 1.7 billion minutes to 13.9 billion minutes – an annual growth rate of 700 percent. MySpace comes in second with 5 billion minutes in April 2009, roughly 2 billion minutes shy of time spent in April 2008.

So how much time do you spend on your social networking site? AND what are you doing on there? January 2009 – ages 25-50 spent an average of 3.5 hrs on FB.

An interesting find for the week – when search this topic in GOOGLE and you type “TIME SPENT ON” – see what is the first choice is ….SCARY!

Similar Posts:


  1. ElzbthMllr 16:03, Feb 15th, 10

    I’m surprised its only 3.5 hours on Facebook! I would have guessed it was higher (although that figure is not making me want to join anytime soon). To answer your question I’ll air a little bit about my own personal habits with respect to some of these social media sites…

    The site I spend the most time on is Twitter (as you obviously would know from being my friend for the past 2+ years). It’d be hard to estimate the amount of time I’m on it, but using the Twitter Analyzer, the past month I see my tweets per day have ranged from zero (10 days) to 15 (1 day), although my average seems to be about 4 or 5. I tend to tweet about events that I’m at for work (conferences, panel discussions, funders briefings etc) or interesting articles, websites or news stories related to work. I also use it to communicate with some family. However the amount I tweet doesn’t take into account the amount of time I take reading other people’s posts and clicking on links. I probably spent at least 4 hours a week doing that, although I may start timing myself to see if that’s an accurate estimate. Besides that of the other sites you listed, I probably spend less than 1 hour a week on LinkedIn and have perused it mostly in relationship to several of the groups that I belong to (The Communications Network, Philanthropy New York, the LC3 Model group), to hear the conversations that people have.

    It’s interesting that you focus on “broadcasting” with respect to these sites. For me, the main benefit I get from social networks that I participate in is not so much the broadcasting aspect as the learning aspect. I like to see what other people post, what other conversations people have etc, and obviously add my own stuff in when there is an opportunity and I have something to say, but it’s not necessarily a kind of social broadcasting of my personal life, although I recognize that many people do use it that way.

    Do you think you’ll keep doing FourSquare? I didn’t really like it, mostly because of the whole geotagging issue, which I talk more about in my summary for the week.

  2. HoniehLayla 16:08, Feb 15th, 10

    I noticed a lot of my old co workers using Foursquare on their facebook pages, to show that they have “checked in” somewhere and I figured – let me try it. So far I’ve only used it once this past weekend to “check in” to a ski resort I was at on Saturday. I think I might delete my account in the coming weeks.

    I do use the Facebook platform as a base of broadcasting because of certain current events. If you WERE on Facebook, you would see that every other week my page goes through dramatic changes. Sometimes it looks like an RSS feed.


  3. Ryan 17:03, Feb 15th, 10

    I feel nosy when I go onto social network sites. I do not have a twitter or myspace account but I do have a facebook account. I hardly use it other than to look at the wall of “what’s going on” with people or look at photos that people have published or check my own wall or inbox for any messages that are relevant to me answering. I think these social networking sites have the possibility to take away valuable time that you could spend doing other things. They do provide an outlet to see what’s going on with other people’s lives, but only a small window or glimpse. If you want to see how a person really is doing then talk to them. I just had an epiphany, oh yeah, facebook has chat so you can talk the people. Sorry.

    I would say that people care about what you put online, but I am very curious how the people online that actually take the time to post about stuff that you create actually are invested outside of the social networking site in your life. How would you categorize your friend who posts regularly on your facebook/twitter posts versus a friend who doesn’t do that and spends time with you several times a week?

    I think that social networking sites cannot replace the real thing, they only hope to imitate or amplify such a connection between two or more people.

    You said, “So you can a few hours were devoted to just updating information on my pages. Was I being paid for this – NO. Did I learn anything? NO – well I did learn that my ex’s mother has a facebook … I think MY IQ dropped a bit more..”

    >> I thought that was great.

    Lastly, I would like to ask what’s the importance of something like the amount of time that we spend on facebook – What does the 3.5 hours tell us about our social connection whether real life or via a computer? What does it say about our relationships with one another?

    This is from this online article:

    Tara Hill, a 19-year-old New Yorker who attends Georgetown University, said, “Social networking friends are not the same as the ones you would define in real life. The real memories and trust that you build will always be done face to face.”

    Eye contact, picking up social cues, and spontaneous conversation create lasting affinity with another. It’s a gift of physical presence that well-crafted e-mails cannot replace. A steadfast shoulder or someone to say, “Wow!” with is what sustains the spirit.

    In comparison, on-line camaraderie only mimics shared joy, “You go, girl!”

    Acquaintance, the pale cousin of friend, seeks to rule the social networking scene under a misleading moniker. But the overthrow of “friend” is largely dismissed.


  4. Juliette 19:13, Feb 15th, 10

    Waou! You clearly expresses what I was fearing about those tools : they tend to be very time consuming comparing to the benefit they bring!

    At a certain point, people waste their time on FB, twitter etc. as they used to do on TV! I would go even further : there is an addiction to these websites : the more time you spend on them the more you want to check them all the time. Somestimes I really wish I had the discipline to stand clear but well…

    There’s only one thing on which I disagree I think that Twitter can be very interesting when I is used on a professional purpose. In the media it can provide a good on what’s going on in the field as long as users twitt on information of public interest of course!