Hi, please

Is Hulu An Evil Plot to Destroy the World?

Is Hulu out to destroy the world… or just cable networks, hollywood, and other online media as we know it?


Watch the upcoming Superbowl advertisement and you will understand everything to which I speak of:

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Online videos have begun to revolutionize the way in which we watch television and other videos.  Without-a-doubt, Hulu is a huge contributor to this phenomenon.What distinguishes Hulu from other online streaming video sites?  How does it support itself financially if it is free (at this moment)? Will the Comcast/NBC merger affect it?  What has contributed to its growing success?  What is Hulu doing to change the way in which we watch TV or movies and what impact does this have for regular cable networks?   These are some starting points I hope to engage to find out if Hulu is an evil plot enacted by its owners really trying to take over the digital media world as we know it… TO BE CONTINUED

What do you think of the video? Was it funny, witty, genius, or stupid????

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  1. ElzbthMllr 09:33, Feb 4th, 10

    I like your evil laugh. I think Hulu is probably some mixture of tall of the above adjectives, and the one you settle one would probably depend on whose point of view you’re looking at. Users will find it genius – it allows them to watch tv shows whenever they want in their own home – for free (at least for now)and with limited commercials. How great is that? The question of whether it was stupid for media companies may remain to be seen. Is it a desperate attempt for them to hold onto viewers whatever way they can? Is it a smart move business wise -admittedly I have no idea.

    If you have a chance you may want to check out “What Would Google Do” by Jeff Jarvis which was mentioned in class this week. He has some interesting thoughts on the importance of platforms (like Hulu) and how companies can take advantage of them. This may be an example of what he means when he encourages companies to “think distributed” and to reach out to consumers where they are (in this case at home in front of a computer wanting to watch whatever we want whenever we want it). I have a copy of the book if you’d like me to bring it in.

  2. Leslie 12:52, Feb 5th, 10

    Those are some great questions to ask- Hulu could definitely change how TV is used in the future. I know a couple of my friends have chosen to forgo cable altogether; they got an Apple TV and just choose to watch Hulu (and whatever else they find on the Internet), over paying for cable. It’s definitely a great way to save money, as of now at least. I remember reading some articles just a few months ago on Hulu possibly introducing a pay wall. Have you heard anything more about that? That could be interesting to explore, as well- would people be willing to pay for Hulu? Would it lose viewers over a pay wall? I’d think so. The fact that it’s free is definitely one of the distinguishing factors that makes it stand apart from Cable TV. Take the free component away, and what’s left?

  3. mushon 10:59, Feb 6th, 10

    Netflix isn’t free and it’s very successful. Hulu & Netflix service not only those who switch to the digital alternative, but those who switched off altogether, even before video became ubiquitous on the web. We manage our attention differently today and cable TV just doesn’t work that way, in fact it is built to not work that way. When you watch Hulu you are much less motivated to flip to a different channel when an ad comes, because it was you who chose to watch the show, not something you were required to do according to the network’s show table.
    By the way, you may or may not be interested in talking about the iPad in that context. illsill surely disrupts that field even more.