Hi, please

How can digital media collaborate in delivering the Arts?

High art should not lower down and mess up with technology: the purists would faint at the mere thought! What, Mozart in YouTube? Picasso’s profile on Facebook? The Metropolitan Opera leaving its sacred marble temple to show in movie theaters across the globe? Oops. I guess that’s been done!

How can the new media collaborate with cultural organizations in general to help them reach larger audiences and breach geographical and cultural divides, within a limited budget?

New digital media allows us to do what we never thought we could: shorten distances, experience several situations at a time, and participate in events that take place miles away. I haven’t found it yet, but I am sure that someone out there is using 360º cameras, live streaming, interactive mapping or HD television to blow up the possibilities of a great event, art exhibit or local tradition. I want to find out what is going on, but here’s the catch: I want to see if it can work in a country that is not completely wired and over-connected. The Met and the National Theatre have figured it out, but there must be affordable ways of mixing culture and new media.

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2 Comments

  1. ElzbthMllr 09:55, Feb 4th, 10

    Very interesting. I think you might want to consider a couple of things, like the motivation behind things like The Met in HD. In a rough economy like the past year or so, non-profit arts organziations are struggling. They are losing funding from corporate and private foundations, and as their growing donor base gets older and older, they are looking for cheap and effective ways to market their causes. They often turn to new media because it’s cheap, it’s proven it can be effective, and it allows them to reach out to younger audiences. For a more in-depth explanation of this, read a recent post titled “How Social Media Can Help Nonprofit Arts Organizations Reconnect With Supporters” by Perli Ni, the CEO of GreatNonprofits, here: http://ow.ly/13OPV

    It’d be interesting to see how other countries that aren’t as wired as the US are using these kinds of efforts, even if it’s simple things like websites detailing current exhibits that they have. Again, as I mentioned in Nadine’s post, you may want to look mobile technoolgy and arts, since mobile technology is growing so fast. I don’t know if they’d have any interesting data or ideas about arts and mobile technology, but MobileActive.org tends to be a great resource when looking into things like health, disaster relief, democracy participation, so you may want to check them out?

  2. mushon 10:29, Feb 6th, 10

    I think you should go down to the basics: define the goal, define success/progress in the field, define the current challenges for meeting these goals and then based on an analysis of what you get from new media, construct your critique.
    Since this could be a task for a full PhD, maybe try to use this to analyze existing solutions and find out what works well there and what needs to be changed.