There may have not been Facebook in the 1970s, but the human concern for privacy is timeless. In 1974, Columbia University professor Alan Westin conducted surveys about privacy and concluded with the result that most participants were privacy fundamentalists (those with high concerns) or privacy pragmatists (those with medium concerns). Now, put internet in the picture. Privacy and the internet don’t really go hand in hand. People will tell you cautionary tales about that – “once it’s on the internet…!” Yup, you’ve heard the horror stories. No, really, if you don’t want to share certain information, DON’T SHARE IT.
As you may have noticed, Facebook constantly changes its privacy policy. But what exactly are some of the changes? It seems that when a layout change occurs, people pay attention and give their time of day to explore the new settings, but notifications about new privacy policies aren’t given too much thought. When Facebook started out, your information was viewable by friends and people in your network (such as a school network).We observed the transformations across the years on this timeline. Facebook started in 2005 with the policy that “No personal information that you submit to The Facebook will be available to any user of the Web Site who does not belong to at least one of the groups specified by you in your privacy settings.” Five years later (by April 2010), it’s become “When you connect with an application or website it will have access to General Information about you. The term General Information includes your and your friends’ names, profile pictures, gender, user IDs, connections, and any content shared using the Everyone privacy setting. …” and ended on the note that “If you are uncomfortable with the connection being publicly available, you should consider removing (or not making) the connection.” There goes your privacy! Read the rest of this entry »
Privacy and the internet don’t really go hand in hand. People will tell you cautionary tales about that – “once it’s on the internet…!” Yup, you’ve heard the horror stories.
As you may have noticed, Facebook constantly changes its privacy policy. But what exactly are some of the changes? It seems that when a layout change occurs, people pay attention and give their time of day to explore the new settings, but notifications about new privacy policies aren’t given too much thought. When Facebook started out, your information was viewable by friends and people in your network (such as a school network). We observed the transformations across the years on this timeline. Facebook started in 2005 with the policy that “No personal information that you submit to The Facebook will be available to any user of the Web Site who does not belong to at least one of the groups specified by you in your privacy settings.” Five years later (by April 2010), it’s become “When you connect with an application or website it will have access to General Information about you. The term General Information includes your and your friends’ names, profile pictures, gender, user IDs, connections, and any content shared using the Everyone privacy setting. …” and ended on the note that “If you are uncomfortable with the connection being publicly available, you should consider removing (or not making) the connection.” Oof, there goes your privacy!
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Every time Facebook changes the layout of profiles or edits the way the newsfeed works, users get up in arms. People do not like change, especially when it comes to their favorite social networking site. They take to their pages with fury to yell at Mark Zuckerburg and the rest of the Facebook team to leave Facebook the way it is. When Facebook updates its privacy policies and offers users new steps to secure their pages, no one comments and many ignore the window explaining the changes that pops up after they log in. A few years ago, privacy notifications elicited more a reaction. When social networking first became a phenomenon with sites like Myspace and Livejournal, the media was constantly discussing the issue of
how people’s privacy was now at risk. Users did not trust social networking sites to protect their identities, and so were cautious and constantly warning each other with horror stories of Myspace pages gone awry. With the development of Facebook however, public opinion about social networking security seems to be changing. Read the rest of this entry »

To many people, Foursquare simply is the childhood game they played with their friends in the playground. For other, Foursquare is a way to stay connected with their friends and to learn more about the city they are in. Foursquare is a location based application that aims to make cities easier to use and more interesting to explore. Users check-in to venues using smartphone application, mobile web or text messaging. Their check-in location is shared with friends and each check-in awards the user points and sometimes “badges”. There are many types of badges and some badges require users to check-in to a venue a certain amount of time. Foursquare allows users to bookmark information about places that they want to visit, to read friend’s suggestions about the venue and also to see other user’s suggestions about nearby places . Businesses and brands utilize the Foursquare application to obtain, engage, and retain customers and audiences. Businesses owners are able to use the information and statistics provided by Foursquare to see who comes through their store and better target their marketing and advertising towards the right demographic.
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For those that have no clue what Foursquare is, it is a location based application that aims to make cities easier to use and more interesting to explore. Users check-in to venues using smartphone application, mobile web or text messaging. Their check-in location is shared with friends and each check-in awards the user points and sometimes “badges”. Foursquare allows users to bookmark information about places that they want to visit and relevant suggestions about nearby places. Businesses and brands utilize the Foursquare application to obtain, engage, and retain customers and audiences. Businesses owners are able to use the information and statistics provided by Foursquare to see who comes through their store.
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Recently location based applications like Foursquare and Facebook Places have been gaining popularity especially among smartphone users. The idea that people are willing to share their location to the world at any given time raised huge privacy issue. According to Foursquare, as of December 2010 there are over 5 million Foursquare users worldwide. That means about 5 million people are sharing to the world where they are at any given moment, and they don’t really mind who sees it. It used to be people would just go to a store and purchase whatever they like, but now, some people go to the store and check in to the place on their mobile phone. What’s the reason for people to feel the need to check in to places? To feel connected by telling people where they are? So people can find them? I definitely remembered thinking application like Foursquare will let stalker find me easier, but now I am an active user on Foursquare.
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