In the reading “Blog Theory,” Jodi Dean discusses how “the essence of the blog is the post.” A post is what constitutes the fundamentality of a blog, living on even after the blogger stops blogging. Anything can be included in a blog post and be represented “in moments as an image, reaction, feeling, or event.” But despite its obvious ubiquity, what makes people actually want to read a blog, be it personal or professional? How does a blog gather a community of interacting readers? Read the rest of this entry »