The ads are everywhere. You see them on your Facebook page, on video streaming sites like YouTube, on pretty much any website you can imagine, and now they are on TV. It seems, at least to me, that Groupon came out of nowhere, and came out full force with an aggressive marketing campaign that would ensure visibility. In the past few weeks of researching Groupon, I have found this campaign to have worked as the company has become so popular and successful that it turned down a $6 billion offer from Google. Not the kind of offer just any company would turn down, especially one as new as Groupon.

However, with the way the site is taking off, it seems like the 30-year old CEO of Groupon, Andrew Mason, made a wise gamble. Read the rest of this entry »

Aside from doing manual research about Groupon over the past week and a half, it seems like the company is doing its best to come to me. Every day when I open up my email, I get a new message from Groupon telling me what the latest deal of the day is in New York City. The letter is very helpful in determining if I want to vote on this deal or not. It tells me all about the company, its locations, and even gives me a few more deals with an urgency that lets me know I only have 1 day left to buy it (!!!). It got me thinking, are Groupon’s jam-packed-with-info messages just a reminder of which deals are available, or overcompensation for something else? Read the rest of this entry »