To many people, Foursquare simply is the childhood game they played with their friends in the playground. For other, Foursquare is a way to stay connected with their friends and to learn more about the city they are in. Foursquare is a location based application that aims to make cities easier to use and more interesting to explore. Users check-in to venues using smartphone application, mobile web or text messaging. Their check-in location is shared with friends and each check-in awards the user points and sometimes “badges”. There are many types of badges and some badges require users to check-in to a venue a certain amount of time. Foursquare allows users to bookmark information about places that they want to visit, to read friend’s suggestions about the venue and also to see other user’s suggestions about nearby places . Businesses and brands utilize the Foursquare application to obtain, engage, and retain customers and audiences. Businesses owners are able to use the information and statistics provided by Foursquare to see who comes through their store and better target their marketing and advertising towards the right demographic.
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