The ads are everywhere. You see them on your Facebook page, on video streaming sites like YouTube, on pretty much any website you can imagine, and now they are on TV. It seems, at least to me, that Groupon came out of nowhere, and came out full force with an aggressive marketing campaign that would ensure visibility. In the past few weeks of researching Groupon, I have found this campaign to have worked as the company has become so popular and successful that it turned down a $6 billion offer from Google. Not the kind of offer just any company would turn down, especially one as new as Groupon.

However, with the way the site is taking off, it seems like the 30-year old CEO of Groupon, Andrew Mason, made a wise gamble. Read the rest of this entry »

To many people, Foursquare simply is the childhood game they played with their friends in the playground. For other, Foursquare is a way to stay connected with their friends and to learn more about the city they are in. Foursquare is a location based application that aims to make cities easier to use and more interesting to explore. Users check-in to venues using smartphone application, mobile web or text messaging. Their check-in location is shared with friends and each check-in awards the user points and sometimes “badges”. There are many types of badges and some badges require users to check-in to a venue a certain amount of time. Foursquare allows users to bookmark information about places that they want to visit, to read friend’s suggestions about the venue and also to see other user’s suggestions about nearby places . Businesses and brands utilize the Foursquare application to obtain, engage, and retain customers and audiences. Businesses owners are able to use the information and statistics provided by Foursquare to see who comes through their store and better target their marketing and advertising towards the right demographic.
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For those that have no clue what Foursquare is, it is a location based application that aims to make cities easier to use and more interesting to explore. Users check-in to venues using smartphone application, mobile web or text messaging. Their check-in location is shared with friends and each check-in awards the user points and sometimes “badges”. Foursquare allows users to bookmark information about places that they want to visit and relevant suggestions about nearby places. Businesses and brands utilize the Foursquare application to obtain, engage, and retain customers and audiences. Businesses owners are able to use the information and statistics provided by Foursquare to see who comes through their store.

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