The ads are everywhere. You see them on your Facebook page, on video streaming sites like YouTube, on pretty much any website you can imagine, and now they are on TV. It seems, at least to me, that Groupon came out of nowhere, and came out full force with an aggressive marketing campaign that would ensure visibility. In the past few weeks of researching Groupon, I have found this campaign to have worked as the company has become so popular and successful that it turned down a $6 billion offer from Google. Not the kind of offer just any company would turn down, especially one as new as Groupon.

However, with the way the site is taking off, it seems like the 30-year old CEO of Groupon, Andrew Mason, made a wise gamble. Read the rest of this entry »

Aside from doing manual research about Groupon over the past week and a half, it seems like the company is doing its best to come to me. Every day when I open up my email, I get a new message from Groupon telling me what the latest deal of the day is in New York City. The letter is very helpful in determining if I want to vote on this deal or not. It tells me all about the company, its locations, and even gives me a few more deals with an urgency that lets me know I only have 1 day left to buy it (!!!). It got me thinking, are Groupon’s jam-packed-with-info messages just a reminder of which deals are available, or overcompensation for something else? Read the rest of this entry »

As I was watching Super Bowl XLV, probably paying more attention to the commercials than the actual game, I caught an ad that I’m sure many saw as well for a company called Groupon. Before this, I had never even heard of it, but a few of my friends watching the commercials game with me had. Intrigued by the word “Groupon” and trying to think of a concept for my travelogue, I looked up some more information about it.

Basically, the site offers online deals for different merchants, depending on the popularity of that deal. Each day, the site offers a new “groupon” (group coupon). If a certain amount of people sign up for the deal, everybody is able to use it. However, if the minimum number is not reached, nobody gets the deal. In an age where everybody knows what everybody wants and desires through social networking sites such as Facebook and Friendster, it’s an interesting concept to only offer deals based on what the majority of people want.

But this leads to a few questions. Does the site only offer deals that it knows will be successful? Could it be intentionally misleading people by offering deals that Groupon knows not enough people will want? Also, is this site one of the first signs of a new wave of advertising that lets small businesses get their name out to a wide market without paying top dollar, or is it too good to be true?

To answer these questions, not only do I want to find out more about the company and its creator Andrew Mason, but I want to research what are the current trends that seem to be truly connecting with people, and analyze other sites that may be starting to offer new ways to advertise, ways that benefit the platform the ads are on and the company itself.

Here’s a site similar to Groupon, in which only a certain amount of deals are available per day:


Also, here’s one that’s being called Groupon’s main competition: