If you don’t already know, ARK Music Factory is basically a company that little girls (and boys) pay to have a pop song written for them and a music video produced for that song. They also become part of the ARK Music Factory’s “label” and get promoted by ARK. What brought ARK to the spotlight was the near instant virality of one of their “stars” – Rebecca Black. Only a few weeks later Rebecca feels like old news and irrelevant, but I think there is a strange phenomenon here that deserves to be looked at more closely. Read the rest of this entry »
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