All over the internet, group buying sites are popping up, each one with a different reason that they are better or more unique than the next. Aside from the huge-name national competitors like Groupon and LivingSocial, who are still trying to attract larger audiences, despite controversy , there are lesser-known brands who are staying alive by focusing on local markets in a local way, rather than the big companies’ national, unattached approach. While there is a seemingly endless number of these more local companies in New York City alone, I have taken particular interest in ScoopSt. and DealOn for their apparent local attitude and reachability. While my first impression of these companies was that they are very friendly and would be happy to help me in my journey into the true-local group buying world, I quickly found out that they are less than willing to speak with just any members of the press (myself included). Despite being shunned by those at the top of these allegedly community-based companies, I still lived within their communities for a few weeks and have learned much about how they operate.
For my travelogue, I’ve decided that rather than focusing on the large, corporate social trend of group buying, I should look into the phenomenon on the lower, more local levels. A particularly interesting site that was sent to me is called Scoop St, which launched a few days short of one year ago, and seems to be an excellent point of entry into the group buying world.
From what I have seen from secondary sources, the company still has only but a few employees and is housed on W 28 St., making it very possible for me to stage interviews with the founders to learn more about why they started the company and how it has been working over this past year. Along with this, their website has a blog, as well as user testimonials. I think this will be enormously helpful because many of the testimonials have links to the writers’ blogs or other forms of social media. Along with these users who I intend to contact, I think I will provide some users of larger group-buyingsites with Scoop St. accounts and see how they feel it compares.
A new trend in the world of e-commerce is the phenomenon of “group buying.” The best-known player in the group buying game so far is Groupon. Groupon offers a geo-targeted “deal of the day” for users, as well as other “great deals nearby” which users can take advantage of. The way the service works is the site posts a deal which does not officially go into action until a certain number of people commit (with a credit card number) to buy the offer. When the offer “tips,” or enough people accept it, users are sent a printable “Groupon” to bring to the retail establishment. While Groupon set the groundwork, many other companies are catching on to this highly profitable trend. Read the rest of this entry »
Recent commentsCreating a podcast was a good idea-- I liked it!...1. Can you think of any examples of laws that aim to help remix artist...I think its important to remember that the avid remixer also stands to...Not to equate the two, but in my mind, remix culture is just a contemp...I agree with Austin that this was an amazing note to end the class on....I really believe Girl Talk was right when he said we are going to look...About the idea that laws choke creativity: This is an interesting conc...I think the idea of "new socialism" in the online world is a very inte...I think it's extremely relevant and effective to use the Yes Men as a ...I particularly like this travelouge! The Yes Men are so interesting an...
- ahmedbekh (2)+
- aroyce (8)+
- bettycwang (6)+
- Brandon Goldstein (1)+
- cassidyraehavens (6)+
- chelseachristensen (10)+
- danjones (1)+
- Elizabeth (1)+
- fdf207 (7)+
- janakalnina (1)+
- jenny1rving (6)+
- katemasaracchio (10)+
- larawesnofske (6)+
- lizcullen (6)+
- Matt Gorman (6)+
- mdeseriis (2)+
- peternenov (6)+
- QY001 (3)+
- sjevakim (9)+
- wasante (7)+
- xuan (5)+
- Yuna Park (6)+
TagsAl Jazeera Anonymous beauty Blogging Clay Shirky digg Egypt escapism Facebook Fashion Foursquare Friends games Gaming geocaching Google group buying Groupon Hacking Hacktivism Identity journalism Julian Assange LivingSocial Long Distance Relationships Love Multi-Player Online Journalism privacy reddit role play Scrabble Skype Social Media Social networking StyleCaster Technology Tumblr Twitter Video Chat Video games Virtual world Wikileaks world of warcraft youtube
May 2013 M T W T F S S « May 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
- Disruptions: Helper Robots Are Steered, Tentatively, to Care for the Aging
- Today’s Scuttlebot: Apple’s Tax Plan and Virtual Biology
- Eric Schmidt of Google to Meet With British Prime Minister
- Saudi Web Sites Under Attack After Surveillance Accusations
- Apple Fights Back in Antitrust Case Over E-Book Prices
- At Google Conference, Cameras Even in the Bathroom
- Daily Report: Workweek Still Too Long at Apple Supplier, Audit Says
- Conservative Bloggers Vindicated, Advice for Leakers, and More
- Who’s gonna pay for this stuff?
- Jason Collins Comes Out, Patenting Genes And More
- Surveillance After The Marathon Bombing, The Kill Team and More
- Coverage Of The Boston Bombing, Undercover Reporting, and MORE
- Gun Anecdotes, What To Know about the Avian Flu, and Grindr.
- The Future Of Egyptian Media, the Bitcoin Bubble, and More
- Is Lagos Home to an African Tech Movement?
- Singer Miguel Jumps on Fans' Heads in Freak Accident
- The 7 Habits of Serious Procrastinators
- How to Feel Like You Rocked the Interview Every Time
- Is This the World's First Liquid-Cooled Smartphone?
- 8 YouTube Covers So Nerdy You'll Scream
- Chris Hadfield Is Still Great on Earth: Some of His Best Earthbound Tweets