For several years, I have to various degrees followed beauty boards and blogs. For me, the primary reason has been to get “honest” reviews on products I would like to buy, as well as to learn about different products on the market. However, these beauty forums and blogs serve as much more than just a aggregation of reviews.
One such forum I have followed for some time is EMakeMeUp/Beauty Grapevine. This site features product reviews as well as a forum for chatting about beauty and other topics. There is a noticeable set of “established” users who have been on the site for years, have distinct personalities and make the website feel like a real meeting place for friends. Far beyond makeup, these women discuss their daily lives, families, work and more. Furthermore, these e-lives sometimes spillover in real life, with annual meet-ups and gift exchanges. Read the rest of this entry »