–Ahmed, Xuan, and Queenie–

 In this travelogue, we’ll be exploring the uses of social networking sites and their role in the creation and elevation of status, at two different levels.

1) Ordinary people: These are the people who become popular through their online activity and become ‘famous’ (ex. NonSociety’s Julia Allison, fashion blogger Bryan Boy) or, the ones that have a superior status among friends as a result of what they share in social networks (these are the ones that friends look up to and seek for suggestions because they're in the know.)
2) Celebrities: These are the people who are paid for endorsements and to be spokespersons (ex. Ashton Kutcher and Kim Kardashian.) This people have tons of followers (on Twitter or Facebook) and have the power to influence potential customers.
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