–Ahmed, Xuan, and Queenie–
In this travelogue, we’ll be exploring the uses of social networking sites and their role in the creation and elevation of status, at two different levels.
1) Ordinary people: These are the people who become popular through their online activity and become ‘famous’ (ex. NonSociety’s Julia Allison, fashion blogger Bryan Boy) or, the ones that have a superior status among friends as a result of what they share in social networks (these are the ones that friends look up to and seek for suggestions because they're in the know.)
2) Celebrities: These are the people who are paid for endorsements and to be spokespersons (ex. Ashton Kutcher and Kim Kardashian.) This people have tons of followers (on Twitter or Facebook) and have the power to influence potential customers.
What we’d like to do:
Understand how celebrities and normal people are branding themselves and creating an image through the use of social media and social networks.
Investigate the problems involving the fact that people might abuse of their 'status' and be dishonest, purposely.
Look into the relationship between someone’s virtual status and their real life persona.
Explore how social networking sites/tools/applications are used for specific purposes and to accomplish goals. In other words, what is used for what, how, and why?