A video brought to you by Matt Gorman, Betty Wang, & Chelsea Christensen


Download it here! http://www.megaupload.com/?d=1F3KH04N

Watch it here! http://www.youtube.com/watch?v=_DXlTDIIfYE


(There are two links because the video was over 15 minutes long, so we had to create two separate posts)

What We Did:

Betty: For this last video travelogue, my duties were to make the intro animation, provide a statistical background for the basis of our travelogue and interview digital strategist Eric Mayville of Code and Theory. For the background information, I wanted it to be relevant to the material I got from my interview, so I focused on the growth of digital advertising, exploring the different kinds of advertising in terms of the money that agencies as well as firms are spending to produce them. Read the rest of this entry »

By Yuna, Liz, and Peter

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find out what it all memes:


-Kate, Whitney, and Cassidy

BY Austin, Jenny and Eva

We don’t want to disclose who did what, because guerrilla activism tends to operate without a hierarchical system–making it more difficult to break the infrastructure …
however, if you really want to know….
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by Liz Cullen and Kate Masaracchio

RiP!: A Remix Manifesto

The film follows the story of Brett Gaylor’s quest to uncover the changing concept of copyright law. He plays the game of asking the question of who owns the copyright of a song that is being used as a sample? He recruits Girl Talk to help in demonstrate intensity of the war on intellectual property, one that is between the copy-right and the copy-left.

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[By Austin, Eva, And Jenny]

Guerrilla activism is a form of culture jamming that empowers individuals, allowing marginalized voices to be heard, giving them a temporary platform to speak, and in turn empowers the collective with knowledge.

Ian Murphy is one individual who has helped inform the public and make them increasingly aware about America’s corrupt political ties to corporations, and particularly about the loss of collective bargaining rights by unions. The Yes Men work in a similar way of informing society with false knowledge to spread awareness of an injustice to have society change it while encouraging others to join their network and do alike. W. Lance Bennett elaborates on these ideas in New Media Power: The Internet and Global Activism and elaborates on these groups calling them “Global Activist Networks.”
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We decided to take a different approach from what we proposed last week for our travelouge. We still want to look into viral media but with particular focus on the meme. As we discussed in class there is a lot of confusion surrounding memes. What are they? How are they made? Who makes them? Where do they come from? When did the term meme first come about? These are all the questions behind an in-depth look at memes and meme culture. With our final travelouge we plan to explore this culture surrounding the meme in order to answer the questions that will help us better understand it.

Whitney has chosen to look into the history of the meme and answer the question of what they are and when they first originated as something in culture. He has already done research on the memes origins and found that the word meme originated with Richard Dawkins’ 1976 book Read the rest of this entry »

By: Chelsea Christensen, Queenie Yeung, Austin Royce, & Xuan Feng

Wired – The New Socialism: Global Collectivist Society Is Coming Online by Kevin Kelly

The article opens up with Bill Gates’ statement about open source advocates being “new modern-day sort of communists.” Though Kelly agrees with Gate’s idea to an extent, he compares the global phenomenon and cultural movement  of constant communication and interconnectedness to socialism by calling it a “revised version of socialism” and “the newest American innovation.”

Not to be confused with “your grandfather’s socialism,” this kind of socialism “runs over a borderless Internet, through a tightly integrated global economy. It is designed to heighten individual autonomy and thwart centralization. It is decentralization extreme.” Kelly compares old socialism to new socialism by saying that old socialism is centralized whereas new socialism is decentralized:

In old socialism, authority is centralized among elite officials, there are limited resources dispensed by the state and forced labor in government factories, government controls information, property is owned in common, and there are harsh penalties for criticizing leaders. Read the rest of this entry »

Erving Goffman’s discussion on “impression management” in his book “The Presentation of Self in Everyday Life”, leads one to believe that this adjustment of public performance acts as a mechanism of control. This form of control can easily be seen within the modern usage of Facebook and Tumblr, as people consider how others will view of them through these applications. In my analysis of Tumblr usage, I wish to see how people try to distance their performance and personas away from Facebook and their public image or continue a similar presentation. For example, my good friend who works with a rising internet company uses Facebook and Tumblr both with his real name and directly connected to a development of his everyday self. As a result, he refuses to add me (and others) on tumblr with more inappropriate names or content. This understanding of reputation and appearance is extremely important to some, while others either do not mind or use an alias as a means of free expression without worry towards their public image. I therefore propose the following questions in interviewing subjects on Tumblr usage and subsequent adjustment of self: Read the rest of this entry »

-By Austin, Jenny and Eva

As all of us have watched the video about the yes men few weeks ago in the class, we are pretty sure that you all have an idea what’s viral activism now. The Yes Men is probably the well-known group for viral activism, and we want to mainly focus our final subject on their activities. Also, we want to expand the idea of viral activism from The Yes Men to other viral activities by individual or group.

Austin would like to focus on gonzo journalis, and talk about Ian Murphy’s campaign to run for congress, who is this guy who made this prank phone call to Governor Scott Walker that Austin talks about in his last blog post. He made this campaign video called “murphy can has congress.” it didn’t go viral but Austin still wants to talk about it in context of everything and maybe why it didnt go viral. Also, as his first idea was from the most recent activity by The Yes Men, hacking on GE, he may look at the GE release and focus on how fake news and covert controversial methods are sometimes effective or create temporary political platforms.

Read the rest of this entry »

by Cassidy, Whitney, and Kate

Whitney already explained a lot of the history behind the meme and its ability to go viral on the internet. In our travelogue we plan on uncovering our fascination with the meme as well as various buzz that goes viral for everyone to enjoy. As Whitney mentions in his post, the meme comes in many forms and has many origins. They are diverse and possess many different qualities that make them so appealing. Anyone can make something viral, they just have to know what works. Read the rest of this entry »

We are interested in delving into how online media connects international students with their homes, how it effects their acclimation to their new environment, and how this plays out as a whole.  The different technologies available today make the ability to connect with people, places, things, ideas instantaneously.

This can be a challenging period of adjustment, but also a time to growth and to explore new and exciting things.  Online media can be the platform for international students to connect with family and friends they are already familiar with to seek support and riddance of their qualms, or a conduit for them to share their new encounters.  It can also open them up to new channels for communication, enabling new networks to facilitate.

We would like to divide our work by taking part in finding students and conducting interviews with them.   They will be categorized based on how many years he or she has been a student in the United States.  Should we also open it up to students outside of NYU or non students and see how their answers contrast?

Questions we have are:

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Our main argument focuses on an exploration of the differences in self-presentation between Tumblr and Facebook. On which platform do users feel they create a more accurate portrayal of themselves? How do they feel about their respective networks on the platforms? I’ve already noticed some key differences when I began to contact individuals. Upon asking them to be interviewed in their ‘Ask Boxes’ the first thing I needed to confirm was my intention by reinforcing my identity. More users responded when I included my nyu.edu e-mail address in my communication. While many people did e-mail me back, they continued to be skeptical. To further reinforce my identity, I directed them to my Facebook. While I suspect many people will say they feel they create a more accurate portrayal of themselves on Tumblr, it will be interesting to understand why Facebook played such a pivotal role in establishing my authenticity to them. Other questions I would like to ask would be similar to the following; what type of information do you find worthy to post on Tumblr? How about Facebook? Would you feel comfortable having your Facebook friends know about your Tumblr? Would you be comfortable being Facebook friends with your Tumblr followers? Would you rather lose a Tumblr follower or a Facebook friend? I am worried it may be difficult to get a video of the people I interview but I will try to do my best to get at least a couple of individuals.
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What is this? I don't even...A meme is identified as a specific idea or belief that is easily transferred. The term meme actually originates from the term ‘mimeme’, which means ‘something imitated’. The term was then re-coined in 1976 by one Richard Dawkins in a book called The Selfish Gene. The book explains the spreading of cultural ideas and phenomenon. In today’s age of instantaneous, two way feedback, the internet takes this phenomenon to a completely different level! The meme has no particular purpose or meaning inherent of the person generating it. Though there are some commercial benefits for some memes, the majority of these memes don’t normally receives

The meme comes in many forms and has many origins. It can originate from quotes, tv shows, movies, people. What’s more is the variety of forms it can take. It can be a soundtrack, an image, a video, a movie, a parody, almost anything. The unique thing about memes is their ability to be interchangeable. One parody feeds off another in a glorious symbiotic unison of creativity and depravity.  Some memes are general enough to appease a certain niche audience and some are capable of amassing a certain universal appeal.

In my current research, the majority of these memes have origins in pop culture. The scary part comes from the varying corners of pop culture that these memes can originate from. Everything from Jersey Shore’s COME AT ME BRO, to the lesser known Derp. With so many potential pictures, melodies, catchphrases, parodies, memorable scenes, and such, who or what decides the cream of the crop? What are the qualities that make a good meme? Versatility? Notoriety? Humor?

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By: Betty, Chelsea, Matt

For our final travelogue, we want to explore advertising online, specifically for the popular video site, Hulu.com.  Since the premise of Hulu spawns from the traditional medium of television, we believe it will be easily adaptable to compare to the effectiveness of advertisement in television. Personally, I would want to do this project in a slideshow and narration format since ideally, i see it taking shape as a focus group study of sorts where we can form a mock marketing research and analyze the effectiveness of online advertising as well as come up with potential solutions to key problems and/or suggestions for expanding reach. The slides will be made from statistics that we gather through field research (most likely in survey form.) We can record our individual analysis of the stats on top or have some kind of mock panel discussion about whatever visual we are confronting.  Our primary research, (aside from the survey in which we ask people for their views on the effectiveness of online advertising, what kind of advertising they prefer and why,) will probably revolve around conducting some interviews with a focus group. Read the rest of this entry »

At some point during the week following the submission of our first travelogues a company called StyleCaster stumbled across our class blogs and contacted Professor Deseriis with a proposal for a collaborative research project into their online platform – essentially, they were looking for someone to organize and interpret their stockpile of statistical data and thought we might be interested in delving into the real workings of a new media platform, rather than just speculating about one. Professor Deseriis in turn contacted Thomas, Jana (both from SP2), Lara, and Queenie in the hopes that we would be interested in analyzing StyleCaster’s data and discover patterns in user-site and user-user interactions. We all agreed and attended a preliminary meeting with some of the company’s managing directors, spearheaded by Ari Goldberg (CEO) and Samir Balwani (Director of Acquisition Marketing).

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By Eva & Yuna 

Chapter 5. Personal Motivation Meets Collaborative Production from Here Comes Everybody.


According to Clay Shirky in Here Comes Everybody, the idea of Wikipedia departed from creating online encyclopedia based on collaboration. At first, its founders launched a website, Nupedia, with its basic idea of online encyclopedia, but the website barely grew. After about a year, they founded a software, wiki, which enables any people to create, edit, add, alter and delete the contents of an webpage, and applied it to their website. Finally, Wikipedia was launched and it became the most famous distributed collaboration website on the Internet.

How Wikipedia works?

: Different from usual division of labor that is associated with highly managed settings, it works based on spontaneous division of labor. Read the rest of this entry »

Meme vs Troll which will make you lose it first?

Have you ever encountered a meme? If you use the internet then chances are you’ve encountered at least one within the last month. A meme is an idea or belief that is transferred from one person to another. Memes existed before the internet but its because of the internet that they can gain such traction and such a foothold within popular culture. The question I’d like to pursue is what exactly makes a meme? Memes are usually transmitted in this day and age via YouTube, images, sound bytes etc; but what gives them their popularity? What makes Tommy Lee Jones not caring more popular than hide your kids, hide your wife? What that these screens now lay siege on the internet? The grand finale of travelogue I’d like to pursue involves the definition creation and lifespan of memes. Why do they exist? Why are some more potent than other and why does Guile’s theme go with everything?

My other option involves the aspects of trolling. The act of causing chaos under the guise of anonymity. Why does it exist? And why is it so potent? What is it within human nature that allows the power of trolling to become such a prevalent force? My alternative travelogue would involve delving into the internet and discerning the purpose, relevance and meaning behind trolling. And why it occurs? I unfortunately don’t have much else to say so I may be forced to either troll myself or to find some random memes to fill out the three hundred word minimum that our prolific, amazing, smart, daring, genius, teacher adhered us to follow and to utilize. So, anyways, I hope you’ve all have had an awesome, amazing, exuberant, productive, and relaxing weekend. Let us end this class as best we can! That’s it 300! Light it up!

None shall be as dissappoint as I...

A badge you get on Buzzfeed once your post has gone "viral"LOLCats, Numa Numa, Lazy Sunday, The Double Rainbow Guy, Charlie the Unicorn. What do all of these things have in common? They are viral media! Looking back at how much time I spend Online and where I spend most of it, I have concluded that it is consumed by viral media.  The viral phenomenon can be defined as objects or patterns able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. When taking this phenomenon and applying it to media we get things like the Bed Intruder Song and Internet celebrities like Antwon Dodson. We get things that spread across the Web rapidly, to the point of fame, and everyday conversational references. We get remixes, relinking, and responses.Viral media is everywhere on the Web. It spreads through our Facebooks, our Tumblrs, our Twitters. It is the basis for social media sites such as Reddit or Digg. Viral media is entertaining yet it can be informative and political as well. So then what makes something viral? What makes people want to send it on to their friend that lives in Texas and to their Nanna in Florida?

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Advertising revenues in the mainstream are going down.  By a lot.  Ad executives everywhere panic and scream as they see traditional mediums such as television or radio or movies fail to generate enough of an audience to entice advertising dollars to roll in from the top companies.  The old mediums no longer work. With the proliferation of the internet, smartphones, interactive media, the attention span of the audience has dramatically shifted to the digital world.  In fact, while print is dying and television advertising falters, the digital sectors of any advertising agency rises in spending and in revenue. These days, account executives are holding themselves at the edge of their seats, trying to retrain their advertising ideologies to the digital sphere, in hopes of preserving their jobs. Read the rest of this entry »