Foursquare has been gaining more steam this past week, with articles about the service (or location-based services in general – Brightkite, Google Latitude, Stalqer, Gowalla) in CNN, Huffington Post, Washington Post, and NPR. These services are definitely being hyped as the “next big thing,” especially because of their marketing potential – what I want to focus on in this travelogue.
So far, there are 35 NYC based businesses (mostly bars and restaurants) actively using Foursquare to promote return visits and promotions. Here are a few examples of what they’re doing:
@Angels and Kings: Hey Hey! Every 5th check in on Foursquare get a well drink or beer for free! Show your bartender to redeem!