Adbusters is more than a publication. It’s a decentralized network of 83,365 activists ["activists"..?] – 64 new members since my last post – aiming to spark public awareness of the physical and mental pollutants that plague us. They engage in social marketing, mostly through the use of new media, to advance their cause.
Is adbusters.org truly a culterjammer’s headquarters, or is it simply a virtual cave in which people can pass time while feeling involved? Does the network’s influence reach beyond the realm of its members? I am going to report critically from “within” one of Adbusters’ many campaigns so that you can determine for yourselves. Destination # 1 – Buy Nothing Day.