“Who else is with me and is “over” Pitchfork? This is Web 2.0. If I say The Modern Lovers is a 9.0, then I should be able to go edit the review and give it the correct rating.”
This statement from Paul is a fitting summation of what I want to look at in my concluding post – Pitchfork’s anti-user participatory approach to content generation – something we don’t find too often anymore in this era of Web 2.0.
Pitchfork’s design is based on a one-way flow of information. Content is categorized between Reviews, News, Features, Pitchfork.tv, Forkcast and Best New Music. While all of the content can be shared using the AddThis Button which we now find on most websites, there is no other area on the site for users to interact either with the reviewers or with each other (though a few email addresses are available for select reviewers through the Staff footer link – still very difficult to find, and obviously a response is not guaranteed). Besides a few features (the AddThisButton, tags, and relevant links), Pitchfork can definitely be described as a site from the “Web-of-information-source” or, Web 1.0.