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Tag Archives: Consumerist

WTF FTC? What does the FTC have against bloggers? Or…How are varying media outlets going to cover the roll out of the FTC rules?

Sorry for the delay in posting, I was out of town yesterday.

The blogosphere continues to react to the proposed FTC rules proposed on October 6th and set to go into effect December of this year, regarding disclosure of any goods or services that a blogger receives and reviews.

These rules promise to vastly alter the ways in which bloggers can review consumer goods, services, as well as other media products such as books, music and even software.  Most strikingly is that it sets apart bloggers and traditional news reporters as in television and newspapers.

Clearly, bloggers are up in arms against the way these rules will affect their reporting ability.  Even more is the penalties imposed on these bloggers, which can measure up to $11,000.  Bloggers are often unpaid, and these fines are completely out of line for this type of work.  Even more insulting is that these rules are only set to go into effect for online bloggers, and not paid journalists in other outlets.  These individuals will not have to disclose any products or sponsorships they receive.

Also, there is a strong argument in some blogs that the entire prposed set of regulations is unconstitutional, with different writers giving their input on this emerging debate. Read More »

The FTC took my Sponsors Away

Hey hey hey.  Recently, the Federal Trade Commision has introduced regulations that are requiring bloggers to address  and identify from whom they receive money and products.  The rules, which go into effect on Dec 1, 2009, give a large number of commercial or partially paid bloggers little time to examine the practices and to understand exactly how it will affect their reporting.

Following this new, blogs from every perspective, topic, and viewpoint sounded off on the proposed changes.  Most discussed is the fact that each violation of non-disclosure can result in a fine of $11,000 (!!??!), enough of a fine to make bloggers think twice about sponsors.

Read More »