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Tag Archives: blogging

Concluding Travelogue 3- FTC Rules on Blogging

Last week, I took a look at the ways in which blog writers have reacted to FTC’s proposed rule changes concerning blogger compensation, paid endorsements and gifts.  The proposed rule changes led to a vocal outcry from many bloggers, and sparked a debate amongst the many voices writing on the web.

Shifting gears this week, I want to explore the reaction of newspapers and cable news outlets to the proposed changes.  In particular, I want to see if these news outlets make any mention of the fact that traditional journalists are exempted from these new regulations.

Lets start with everyone’s favorite go-to news source, the New York Times. In an article dated October 5, 2009- Soon, Bloggers Must Give Full Disclosure.  Most notable about this article is the tone it takes regarding the Internet and regulation.  Whereas many blogs took issue with the FTC rules seemingly applied haphazardly to advertiser and bloggers, while not applying to traditional journalists, the New York Times article believes this move it intended to open the Internet to further scrutiny and regulations more in line with newspaper and television.  The Times quotes Clay Shirky stating, “It crushes the idea that the Internet is separate from the kinds of concerns that have been attached to previous media.”  The article takes the tone that bloggers days of receiving free products or sponsorships are over, and that it the new regulations will increase accountability amongst bloggers.

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WTF FTC? What does the FTC have against bloggers? Or…How are varying media outlets going to cover the roll out of the FTC rules?

Sorry for the delay in posting, I was out of town yesterday.

The blogosphere continues to react to the proposed FTC rules proposed on October 6th and set to go into effect December of this year, regarding disclosure of any goods or services that a blogger receives and reviews.

These rules promise to vastly alter the ways in which bloggers can review consumer goods, services, as well as other media products such as books, music and even software.  Most strikingly is that it sets apart bloggers and traditional news reporters as in television and newspapers.

Clearly, bloggers are up in arms against the way these rules will affect their reporting ability.  Even more is the penalties imposed on these bloggers, which can measure up to $11,000.  Bloggers are often unpaid, and these fines are completely out of line for this type of work.  Even more insulting is that these rules are only set to go into effect for online bloggers, and not paid journalists in other outlets.  These individuals will not have to disclose any products or sponsorships they receive.

Also, there is a strong argument in some blogs that the entire prposed set of regulations is unconstitutional, with different writers giving their input on this emerging debate. Read More »

The FTC took my Sponsors Away

Hey hey hey.  Recently, the Federal Trade Commision has introduced regulations that are requiring bloggers to address  and identify from whom they receive money and products.  The rules, which go into effect on Dec 1, 2009, give a large number of commercial or partially paid bloggers little time to examine the practices and to understand exactly how it will affect their reporting.

Following this new, blogs from every perspective, topic, and viewpoint sounded off on the proposed changes.  Most discussed is the fact that each violation of non-disclosure can result in a fine of $11,000 (!!??!), enough of a fine to make bloggers think twice about sponsors.

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