I’ve been following Foursquare’s developments closely this week, mainly through their very active Twitter feed, and google alerts. Because Foursquare is so new, and is just now starting to pick-up steam, it’s actually been really interesting.
My main question is whether Foursquare is going to have a lasting effect in the Web 2.0 world, or if it’s just another short-lived social media fad…”the next big thing.” I do think the service has a lot of business potential (and with this travelogue, I’m believing that more and more), but I’m not convinced that users will flock to Foursquare, especially not like they did to Facebook or Myspace. And I think that a large user-base is the key to Foursquare’s success. What’s the fun of using a tool that socially connects users in real-time and real life, if there’s no one to connect to? As I mentioned in class, Foursquare can only really attract a very specific audience: people with iPhones or Androids (texting through a regular cellphone is possible, but not as fun/active), who like to socialize, and who want people to know of their whereabouts. For some, Foursquare’s service offers too much information.
However, Foursquare does seem to be growing.

The biggest news this week was the announcement of a partnership between foursquare and BART (Bay Area Rapid Transit), the public train service in San Francisco, to encourage public transit use. BART is the first transit agency to implement Foursquare – it will be offering its own badge to regular riders, and riders can become mayors of all of the train stations. Starting in November (and lasting 3 months), riders who have checked-in from BART stations will randomly be awarded $25 BART vouchers, and in the near future, BART will be coordinating promotions with venue partners through mybart.org. The partnership was announced at the Web 2.0 Summit in San Francisco on Thursday. Dennis Crowley, Foursquare’s co-founder, explained, “We’re excited about the potential for Foursquare to influence people’s actions and decisions beyond things like entertainment, into broader areas, like taking public transit or getting involved in their communities.”
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