http://cultureandcommunication.org/deadmedia/index.php?title=Tamagotchi&feed=atom&action=historyTamagotchi - Revision history2024-03-28T17:11:01ZRevision history for this page on the wikiMediaWiki 1.25.2http://cultureandcommunication.org/deadmedia/index.php?title=Tamagotchi&diff=10995&oldid=prevKTHeller at 17:24, 18 October 20102010-10-18T17:24:17Z<p></p>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>The Tamagotchi was a small, egg-shaped, hand-held LCD video game that was created in Japan in 1996. It became wildly popular in Japan, the United States, and other locations across the world, but only for a very brief period of time. According to one scholar, “manufacturers and distributors claim rarely to have seen such a meteoric rise of a product followed by such a phenomenal crash … practically overnight” (Bloch and Lemish 286). At its most popular, fifteen Tamagotchis were sold every minute in the U.S. and Canada. Manufactured by the Bandai Corporation of Japan, it was marketed as “the original virtual reality pet” (Lee 305). The toy was the brainchild of inventor Yokoi Akihiro. Motivated by a TV show in which a young child going on vacation put his turtle in a suitcase to bring it with him, Yokoi sought to make a "pet" that could travel everywhere, and thus the Tamagotchi was born. The toy was composed of an LCD display screen, a hard and usually brightly-colored plastic case, several buttons, and a keychain. The images displayed on the screen were basic dot images that, despite their simplicity, managed to be incredibly engaging and entertaining. Multiple generations of the toy were manufactured, and it was also mimicked by several different companies.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>The Tamagotchi was a small, egg-shaped, hand-held LCD video game that was created in Japan in 1996. It became wildly popular in Japan, the United States, and other locations across the world, but only for a very brief period of time. According to one scholar, “manufacturers and distributors claim rarely to have seen such a meteoric rise of a product followed by such a phenomenal crash … practically overnight” (Bloch and Lemish 286). At its most popular, fifteen Tamagotchis were sold every minute in the U.S. and Canada. Manufactured by the Bandai Corporation of Japan, it was marketed as “the original virtual reality pet” (Lee 305). The toy was the brainchild of inventor Yokoi Akihiro. Motivated by a TV show in which a young child going on vacation put his turtle in a suitcase to bring it with him, Yokoi sought to make a "pet" that could travel everywhere, and thus the Tamagotchi was born. The toy was composed of an LCD display screen, a hard and usually brightly-colored plastic case, several buttons, and a keychain. The images displayed on the screen were basic dot images that, despite their simplicity, managed to be incredibly engaging and entertaining. Multiple generations of the toy were manufactured, and it was also mimicked by several different companies.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>[[File:tamachart.gif|200px|thumb|left|The <del class="diffchange diffchange-inline">Evolution Process</del>. [Image taken from http://www.freewebs.com/tamagotchiexcitement/wheretogettamas.htm]]]</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[[File:tamachart.gif|200px|thumb|left|The <ins class="diffchange diffchange-inline">evolution process</ins>. [Image taken from http://www.freewebs.com/tamagotchiexcitement/wheretogettamas.htm]]]</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>The name “Tamagotchi” is a wordplay on the Japanese “tamago,” which means egg (Gilson 368). Appropriately, the game begins with a tiny egg, from which hatches a virtual animal. The object of the game is to care for the animal by performing various functions, including feeding it, playing with it, disciplining it, allowing it to sleep, and maintaining its hygiene. If the caregiver does a good job, the little animal thrives and evolves into more sophisticated, attractive forms of itself. If the animal is neglected, however, it becomes ugly and unruly. Eventually, the animal “dies,” though nurtured animals do “live” longer than neglected ones. After death, the player can reset the toy and begin again with a brand new Tamagotchi egg.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>The name “Tamagotchi” is a wordplay on the Japanese “tamago,” which means egg (Gilson 368). Appropriately, the game begins with a tiny egg, from which hatches a virtual animal. The object of the game is to care for the animal by performing various functions, including feeding it, playing with it, disciplining it, allowing it to sleep, and maintaining its hygiene. If the caregiver does a good job, the little animal thrives and evolves into more sophisticated, attractive forms of itself. If the animal is neglected, however, it becomes ugly and unruly. Eventually, the animal “dies,” though nurtured animals do “live” longer than neglected ones. After death, the player can reset the toy and begin again with a brand new Tamagotchi egg.</div></td></tr>
</table>KTHellerhttp://cultureandcommunication.org/deadmedia/index.php?title=Tamagotchi&diff=10994&oldid=prevKTHeller at 17:21, 18 October 20102010-10-18T17:21:59Z<p></p>
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<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>[[File:colortamas.gif|300px|thumb|right|<del class="diffchange diffchange-inline">First Generation </del>Tamagotchis. [Image taken from http://webs.adam.es/rllorens/news.htm]]]</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[[File:colortamas.gif|300px|thumb|right|<ins class="diffchange diffchange-inline">The fact that </ins>Tamagotchis <ins class="diffchange diffchange-inline">came in different colors added to their appeal</ins>. [Image taken from http://webs.adam.es/rllorens/news.htm]]]</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>The Tamagotchi was a small, egg-shaped, hand-held LCD video game that was created in Japan in 1996. It became wildly popular in Japan, the United States, and other locations across the world, but only for a very brief period of time. According to one scholar, “manufacturers and distributors claim rarely to have seen such a meteoric rise of a product followed by such a phenomenal crash … practically overnight” (Bloch and Lemish 286). At its most popular, fifteen Tamagotchis were sold every minute in the U.S. and Canada. Manufactured by the Bandai Corporation of Japan, it was marketed as “the original virtual reality pet” (Lee 305). The toy was the brainchild of inventor Yokoi Akihiro. Motivated by a TV show in which a young child going on vacation put his turtle in a suitcase to bring it with him, Yokoi sought to make a "pet" that could travel everywhere, and thus the Tamagotchi was born. The toy was composed of an LCD display screen, a hard and usually brightly-colored plastic case, several buttons, and a keychain. The images displayed on the screen were basic dot images that, despite their simplicity, managed to be incredibly engaging and entertaining. Multiple generations of the toy were manufactured, and it was also mimicked by several different companies.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>The Tamagotchi was a small, egg-shaped, hand-held LCD video game that was created in Japan in 1996. It became wildly popular in Japan, the United States, and other locations across the world, but only for a very brief period of time. According to one scholar, “manufacturers and distributors claim rarely to have seen such a meteoric rise of a product followed by such a phenomenal crash … practically overnight” (Bloch and Lemish 286). At its most popular, fifteen Tamagotchis were sold every minute in the U.S. and Canada. Manufactured by the Bandai Corporation of Japan, it was marketed as “the original virtual reality pet” (Lee 305). The toy was the brainchild of inventor Yokoi Akihiro. Motivated by a TV show in which a young child going on vacation put his turtle in a suitcase to bring it with him, Yokoi sought to make a "pet" that could travel everywhere, and thus the Tamagotchi was born. The toy was composed of an LCD display screen, a hard and usually brightly-colored plastic case, several buttons, and a keychain. The images displayed on the screen were basic dot images that, despite their simplicity, managed to be incredibly engaging and entertaining. Multiple generations of the toy were manufactured, and it was also mimicked by several different companies.</div></td></tr>
</table>KTHellerhttp://cultureandcommunication.org/deadmedia/index.php?title=Tamagotchi&diff=10964&oldid=prevKTHeller at 16:43, 18 October 20102010-10-18T16:43:39Z<p></p>
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</table>KTHellerhttp://cultureandcommunication.org/deadmedia/index.php?title=Tamagotchi&diff=10959&oldid=prevKTHeller: /* Marketing and Advertising */2010-10-18T16:39:35Z<p><span dir="auto"><span class="autocomment">Marketing and Advertising</span></span></p>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>The original idea behind the Tamagotchi was to create a pet or playmate that could be taken anywhere. In marketing the idea of this essential toy, advertising tapped into three social resources at that time: the psychological mindset of children in Japan, the reputation of robot characters to be friendly and form personal connections, and the rising popularity of personal technology.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>The original idea behind the Tamagotchi was to create a pet or playmate that could be taken anywhere. In marketing the idea of this essential toy, advertising tapped into three social resources at that time: the psychological mindset of children in Japan, the reputation of robot characters to be friendly and form personal connections, and the rising popularity of personal technology.</div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">[http://www.youtube.com/watch?v=ZKgdELLIcss Tamagotchi V5 Commercial]</ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>The social structure in Japan during the 1990s allowed for the instant and surprising popularity of the Tamagotchis. For example, many families were unable to afford real pets due to cramped space and busy lifestyles. In addition, Japanese children pressured by school and busy with familial obligations reacted to these relationship-building toys immediately.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>The social structure in Japan during the 1990s allowed for the instant and surprising popularity of the Tamagotchis. For example, many families were unable to afford real pets due to cramped space and busy lifestyles. In addition, Japanese children pressured by school and busy with familial obligations reacted to these relationship-building toys immediately.</div></td></tr>
</table>KTHellerhttp://cultureandcommunication.org/deadmedia/index.php?title=Tamagotchi&diff=10958&oldid=prevKTHeller: /* The Rise of the Tamagotchi */2010-10-18T16:38:58Z<p><span dir="auto"><span class="autocomment">The Rise of the Tamagotchi</span></span></p>
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<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 16:38, 18 October 2010</td>
</tr><tr><td colspan="2" class="diff-lineno" id="L10" >Line 10:</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>As a robot toy originating from Japan, the Tamagotchi has its roots in several other mechanical characters, including "Mighty Atom" and "Doraemon." The first robot playmate, Mighty Atom, originated from a comic book published in the 1950s. Mighty Atom's background story explains he was built as a companion for a father who lost his son. In the U.S., Mighty Atom became known as Astroboy. The second noteworthy robot character, Doraemon, came about in the 1970s. This creature was a robot cat with an over-sized head, sent from the future to guide a young boy. From these examples, one can easily see a connection between Japanese character robots and their ability to connect with humans (Gilson, 367). These robots, modeled after familiar forms, were popular because they attached themselves to real ideas within human psychology. By promoting realism, they became something intimate to the user. This nurturing image of the emotionally bonded robot repeats itself only a few times, before finally meeting with the worldwide success of the Tamagotchi.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>As a robot toy originating from Japan, the Tamagotchi has its roots in several other mechanical characters, including "Mighty Atom" and "Doraemon." The first robot playmate, Mighty Atom, originated from a comic book published in the 1950s. Mighty Atom's background story explains he was built as a companion for a father who lost his son. In the U.S., Mighty Atom became known as Astroboy. The second noteworthy robot character, Doraemon, came about in the 1970s. This creature was a robot cat with an over-sized head, sent from the future to guide a young boy. From these examples, one can easily see a connection between Japanese character robots and their ability to connect with humans (Gilson, 367). These robots, modeled after familiar forms, were popular because they attached themselves to real ideas within human psychology. By promoting realism, they became something intimate to the user. This nurturing image of the emotionally bonded robot repeats itself only a few times, before finally meeting with the worldwide success of the Tamagotchi.</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;"></del></div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">[http://www.youtube.com/watch?v=ZKgdELLIcss Tamagotchi V5 Commercial]</del></div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Initially marketed toward young school children, Tamagotchi took off with high school age Japanese girls. Bandai, its manufacturer, recovered from a serious business slump and immediately began exporting the toy all over the world. Within 5 months, Tamagotchi had been introduced in the U.S. and foreign sales exploded. Other Japanese characters at that time took years to build a following. Sailor Moon, a superhero schoolgirl cartoon, took three years to break into the market, whereas Power Rangers took a whopping eight (Allison, 163). At its peak, Bandai sold over 20 million Tamagotchis in Japan alone and another 20 million in foreign markets, including the U.S.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Initially marketed toward young school children, Tamagotchi took off with high school age Japanese girls. Bandai, its manufacturer, recovered from a serious business slump and immediately began exporting the toy all over the world. Within 5 months, Tamagotchi had been introduced in the U.S. and foreign sales exploded. Other Japanese characters at that time took years to build a following. Sailor Moon, a superhero schoolgirl cartoon, took three years to break into the market, whereas Power Rangers took a whopping eight (Allison, 163). At its peak, Bandai sold over 20 million Tamagotchis in Japan alone and another 20 million in foreign markets, including the U.S.</div></td></tr>
</table>KTHellerhttp://cultureandcommunication.org/deadmedia/index.php?title=Tamagotchi&diff=10956&oldid=prevKTHeller: /* Controversy */2010-10-18T16:36:51Z<p><span dir="auto"><span class="autocomment">Controversy</span></span></p>
<table class='diff diff-contentalign-left'>
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<td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td>
<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 16:36, 18 October 2010</td>
</tr><tr><td colspan="2" class="diff-lineno" id="L58" >Line 58:</td>
<td colspan="2" class="diff-lineno">Line 58:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Early Tamagotchi toys were not provided with a pause button (as were later models) and so the relationship between users and their Tamagotchi became difficult. Without continuous play, the virtual pet would die. This led to banning the toy in many schools, both in Japan and the United States (Allison, 175). Without setting ground rules or removing the Tamagotchi from the classroom, the toy would otherwise take up all the students’ attention.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Early Tamagotchi toys were not provided with a pause button (as were later models) and so the relationship between users and their Tamagotchi became difficult. Without continuous play, the virtual pet would die. This led to banning the toy in many schools, both in Japan and the United States (Allison, 175). Without setting ground rules or removing the Tamagotchi from the classroom, the toy would otherwise take up all the students’ attention.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>[[File:Tamagotchi Fan Art.png|200px|thumb|left|Tamagotchis became so popular that they brought about online communities and <del class="diffchange diffchange-inline">art</del>.]]</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[[File:Tamagotchi Fan Art.png|200px|thumb|left|Tamagotchis became so popular that they brought about online communities and <ins class="diffchange diffchange-inline">artwork</ins>.]]</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>In addition, the toy had to be altered for American children because the idea of virtual death was thought to be disturbing. Instead of dying, later generation Tamagotchi characters would pass on to another world, sprouting angel wings and flying away (Allison, 176). This concern for the psychological well being of Tamagotchi users was the foremost issue in the argument against the toy. As the users and digital pets interacted, they came to communicate on an equal level, and users spoke to and cared for their Tamagotchi as if they were real beings. This reality was then transposed onto other aspects of life and affected the way users saw other life forms (Kusahara, 300). Also, the Tamagotchis were though to be therapeutic for children who were in need of companionship and communication. This raised questions as to what might cause such void in children and how to overcome the issue without the use of toys or digital pets.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>In addition, the toy had to be altered for American children because the idea of virtual death was thought to be disturbing. Instead of dying, later generation Tamagotchi characters would pass on to another world, sprouting angel wings and flying away (Allison, 176). This concern for the psychological well being of Tamagotchi users was the foremost issue in the argument against the toy. As the users and digital pets interacted, they came to communicate on an equal level, and users spoke to and cared for their Tamagotchi as if they were real beings. This reality was then transposed onto other aspects of life and affected the way users saw other life forms (Kusahara, 300). Also, the Tamagotchis were though to be therapeutic for children who were in need of companionship and communication. This raised questions as to what might cause such void in children and how to overcome the issue without the use of toys or digital pets.</div></td></tr>
</table>KTHellerhttp://cultureandcommunication.org/deadmedia/index.php?title=Tamagotchi&diff=10955&oldid=prevKTHeller at 16:36, 18 October 20102010-10-18T16:36:23Z<p></p>
<table class='diff diff-contentalign-left'>
<col class='diff-marker' />
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<tr style='vertical-align: top;'>
<td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td>
<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 16:36, 18 October 2010</td>
</tr><tr><td colspan="2" class="diff-lineno" id="L58" >Line 58:</td>
<td colspan="2" class="diff-lineno">Line 58:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Early Tamagotchi toys were not provided with a pause button (as were later models) and so the relationship between users and their Tamagotchi became difficult. Without continuous play, the virtual pet would die. This led to banning the toy in many schools, both in Japan and the United States (Allison, 175). Without setting ground rules or removing the Tamagotchi from the classroom, the toy would otherwise take up all the students’ attention.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Early Tamagotchi toys were not provided with a pause button (as were later models) and so the relationship between users and their Tamagotchi became difficult. Without continuous play, the virtual pet would die. This led to banning the toy in many schools, both in Japan and the United States (Allison, 175). Without setting ground rules or removing the Tamagotchi from the classroom, the toy would otherwise take up all the students’ attention.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>[[File:Tamagotchi Fan Art.png|200px|thumb|left|Tamagotchis became so popular<del class="diffchange diffchange-inline">, </del>online communities and art <del class="diffchange diffchange-inline">started to spring up</del>.]]</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[[File:Tamagotchi Fan Art.png|200px|thumb|left|Tamagotchis became so popular <ins class="diffchange diffchange-inline">that they brought about </ins>online communities and art.]]</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>In addition, the toy had to be altered for American children because the idea of virtual death was thought to be disturbing. Instead of dying, later generation Tamagotchi characters would pass on to another world, sprouting angel wings and flying away (Allison, 176). This concern for the psychological well being of Tamagotchi users was the foremost issue in the argument against the toy. As the users and digital pets interacted, they came to communicate on an equal level, and users spoke to and cared for their Tamagotchi as if they were real beings. This reality was then transposed onto other aspects of life and affected the way users saw other life forms (Kusahara, 300). Also, the Tamagotchis were though to be therapeutic for children who were in need of companionship and communication. This raised questions as to what might cause such void in children and how to overcome the issue without the use of toys or digital pets.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>In addition, the toy had to be altered for American children because the idea of virtual death was thought to be disturbing. Instead of dying, later generation Tamagotchi characters would pass on to another world, sprouting angel wings and flying away (Allison, 176). This concern for the psychological well being of Tamagotchi users was the foremost issue in the argument against the toy. As the users and digital pets interacted, they came to communicate on an equal level, and users spoke to and cared for their Tamagotchi as if they were real beings. This reality was then transposed onto other aspects of life and affected the way users saw other life forms (Kusahara, 300). Also, the Tamagotchis were though to be therapeutic for children who were in need of companionship and communication. This raised questions as to what might cause such void in children and how to overcome the issue without the use of toys or digital pets.</div></td></tr>
</table>KTHellerhttp://cultureandcommunication.org/deadmedia/index.php?title=Tamagotchi&diff=10952&oldid=prevKTHeller: /* The Rise of the Tamagotchi */2010-10-18T16:34:22Z<p><span dir="auto"><span class="autocomment">The Rise of the Tamagotchi</span></span></p>
<table class='diff diff-contentalign-left'>
<col class='diff-marker' />
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<col class='diff-marker' />
<col class='diff-content' />
<tr style='vertical-align: top;'>
<td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td>
<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 16:34, 18 October 2010</td>
</tr><tr><td colspan="2" class="diff-lineno" id="L11" >Line 11:</td>
<td colspan="2" class="diff-lineno">Line 11:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>As a robot toy originating from Japan, the Tamagotchi has its roots in several other mechanical characters, including "Mighty Atom" and "Doraemon." The first robot playmate, Mighty Atom, originated from a comic book published in the 1950s. Mighty Atom's background story explains he was built as a companion for a father who lost his son. In the U.S., Mighty Atom became known as Astroboy. The second noteworthy robot character, Doraemon, came about in the 1970s. This creature was a robot cat with an over-sized head, sent from the future to guide a young boy. From these examples, one can easily see a connection between Japanese character robots and their ability to connect with humans (Gilson, 367). These robots, modeled after familiar forms, were popular because they attached themselves to real ideas within human psychology. By promoting realism, they became something intimate to the user. This nurturing image of the emotionally bonded robot repeats itself only a few times, before finally meeting with the worldwide success of the Tamagotchi.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>As a robot toy originating from Japan, the Tamagotchi has its roots in several other mechanical characters, including "Mighty Atom" and "Doraemon." The first robot playmate, Mighty Atom, originated from a comic book published in the 1950s. Mighty Atom's background story explains he was built as a companion for a father who lost his son. In the U.S., Mighty Atom became known as Astroboy. The second noteworthy robot character, Doraemon, came about in the 1970s. This creature was a robot cat with an over-sized head, sent from the future to guide a young boy. From these examples, one can easily see a connection between Japanese character robots and their ability to connect with humans (Gilson, 367). These robots, modeled after familiar forms, were popular because they attached themselves to real ideas within human psychology. By promoting realism, they became something intimate to the user. This nurturing image of the emotionally bonded robot repeats itself only a few times, before finally meeting with the worldwide success of the Tamagotchi.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline"><c></del>[http://www.youtube.com/watch?v=ZKgdELLIcss Tamagotchi V5 Commercial]<del class="diffchange diffchange-inline"></c></del></div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[http://www.youtube.com/watch?v=ZKgdELLIcss Tamagotchi V5 Commercial]</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Initially marketed toward young school children, Tamagotchi took off with high school age Japanese girls. Bandai, its manufacturer, recovered from a serious business slump and immediately began exporting the toy all over the world. Within 5 months, Tamagotchi had been introduced in the U.S. and foreign sales exploded. Other Japanese characters at that time took years to build a following. Sailor Moon, a superhero schoolgirl cartoon, took three years to break into the market, whereas Power Rangers took a whopping eight (Allison, 163). At its peak, Bandai sold over 20 million Tamagotchis in Japan alone and another 20 million in foreign markets, including the U.S.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Initially marketed toward young school children, Tamagotchi took off with high school age Japanese girls. Bandai, its manufacturer, recovered from a serious business slump and immediately began exporting the toy all over the world. Within 5 months, Tamagotchi had been introduced in the U.S. and foreign sales exploded. Other Japanese characters at that time took years to build a following. Sailor Moon, a superhero schoolgirl cartoon, took three years to break into the market, whereas Power Rangers took a whopping eight (Allison, 163). At its peak, Bandai sold over 20 million Tamagotchis in Japan alone and another 20 million in foreign markets, including the U.S.</div></td></tr>
</table>KTHellerhttp://cultureandcommunication.org/deadmedia/index.php?title=Tamagotchi&diff=10951&oldid=prevKTHeller: /* The Rise of the Tamagotchi */2010-10-18T16:34:11Z<p><span dir="auto"><span class="autocomment">The Rise of the Tamagotchi</span></span></p>
<table class='diff diff-contentalign-left'>
<col class='diff-marker' />
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<col class='diff-marker' />
<col class='diff-content' />
<tr style='vertical-align: top;'>
<td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td>
<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 16:34, 18 October 2010</td>
</tr><tr><td colspan="2" class="diff-lineno" id="L11" >Line 11:</td>
<td colspan="2" class="diff-lineno">Line 11:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>As a robot toy originating from Japan, the Tamagotchi has its roots in several other mechanical characters, including "Mighty Atom" and "Doraemon." The first robot playmate, Mighty Atom, originated from a comic book published in the 1950s. Mighty Atom's background story explains he was built as a companion for a father who lost his son. In the U.S., Mighty Atom became known as Astroboy. The second noteworthy robot character, Doraemon, came about in the 1970s. This creature was a robot cat with an over-sized head, sent from the future to guide a young boy. From these examples, one can easily see a connection between Japanese character robots and their ability to connect with humans (Gilson, 367). These robots, modeled after familiar forms, were popular because they attached themselves to real ideas within human psychology. By promoting realism, they became something intimate to the user. This nurturing image of the emotionally bonded robot repeats itself only a few times, before finally meeting with the worldwide success of the Tamagotchi.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>As a robot toy originating from Japan, the Tamagotchi has its roots in several other mechanical characters, including "Mighty Atom" and "Doraemon." The first robot playmate, Mighty Atom, originated from a comic book published in the 1950s. Mighty Atom's background story explains he was built as a companion for a father who lost his son. In the U.S., Mighty Atom became known as Astroboy. The second noteworthy robot character, Doraemon, came about in the 1970s. This creature was a robot cat with an over-sized head, sent from the future to guide a young boy. From these examples, one can easily see a connection between Japanese character robots and their ability to connect with humans (Gilson, 367). These robots, modeled after familiar forms, were popular because they attached themselves to real ideas within human psychology. By promoting realism, they became something intimate to the user. This nurturing image of the emotionally bonded robot repeats itself only a few times, before finally meeting with the worldwide success of the Tamagotchi.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>[http://www.youtube.com/watch?v=ZKgdELLIcss Tamagotchi V5 Commercial]</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline"><c></ins>[http://www.youtube.com/watch?v=ZKgdELLIcss Tamagotchi V5 Commercial]<ins class="diffchange diffchange-inline"></c></ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Initially marketed toward young school children, Tamagotchi took off with high school age Japanese girls. Bandai, its manufacturer, recovered from a serious business slump and immediately began exporting the toy all over the world. Within 5 months, Tamagotchi had been introduced in the U.S. and foreign sales exploded. Other Japanese characters at that time took years to build a following. Sailor Moon, a superhero schoolgirl cartoon, took three years to break into the market, whereas Power Rangers took a whopping eight (Allison, 163). At its peak, Bandai sold over 20 million Tamagotchis in Japan alone and another 20 million in foreign markets, including the U.S.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Initially marketed toward young school children, Tamagotchi took off with high school age Japanese girls. Bandai, its manufacturer, recovered from a serious business slump and immediately began exporting the toy all over the world. Within 5 months, Tamagotchi had been introduced in the U.S. and foreign sales exploded. Other Japanese characters at that time took years to build a following. Sailor Moon, a superhero schoolgirl cartoon, took three years to break into the market, whereas Power Rangers took a whopping eight (Allison, 163). At its peak, Bandai sold over 20 million Tamagotchis in Japan alone and another 20 million in foreign markets, including the U.S.</div></td></tr>
</table>KTHellerhttp://cultureandcommunication.org/deadmedia/index.php?title=Tamagotchi&diff=10950&oldid=prevKTHeller: /* The Rise of the Tamagotchi */2010-10-18T16:33:59Z<p><span dir="auto"><span class="autocomment">The Rise of the Tamagotchi</span></span></p>
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<td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td>
<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 16:33, 18 October 2010</td>
</tr><tr><td colspan="2" class="diff-lineno" id="L11" >Line 11:</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>As a robot toy originating from Japan, the Tamagotchi has its roots in several other mechanical characters, including "Mighty Atom" and "Doraemon." The first robot playmate, Mighty Atom, originated from a comic book published in the 1950s. Mighty Atom's background story explains he was built as a companion for a father who lost his son. In the U.S., Mighty Atom became known as Astroboy. The second noteworthy robot character, Doraemon, came about in the 1970s. This creature was a robot cat with an over-sized head, sent from the future to guide a young boy. From these examples, one can easily see a connection between Japanese character robots and their ability to connect with humans (Gilson, 367). These robots, modeled after familiar forms, were popular because they attached themselves to real ideas within human psychology. By promoting realism, they became something intimate to the user. This nurturing image of the emotionally bonded robot repeats itself only a few times, before finally meeting with the worldwide success of the Tamagotchi.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>As a robot toy originating from Japan, the Tamagotchi has its roots in several other mechanical characters, including "Mighty Atom" and "Doraemon." The first robot playmate, Mighty Atom, originated from a comic book published in the 1950s. Mighty Atom's background story explains he was built as a companion for a father who lost his son. In the U.S., Mighty Atom became known as Astroboy. The second noteworthy robot character, Doraemon, came about in the 1970s. This creature was a robot cat with an over-sized head, sent from the future to guide a young boy. From these examples, one can easily see a connection between Japanese character robots and their ability to connect with humans (Gilson, 367). These robots, modeled after familiar forms, were popular because they attached themselves to real ideas within human psychology. By promoting realism, they became something intimate to the user. This nurturing image of the emotionally bonded robot repeats itself only a few times, before finally meeting with the worldwide success of the Tamagotchi.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>[<del class="diffchange diffchange-inline">center|</del>http://www.youtube.com/watch?v=ZKgdELLIcss Tamagotchi V5 Commercial]</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[http://www.youtube.com/watch?v=ZKgdELLIcss Tamagotchi V5 Commercial]</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Initially marketed toward young school children, Tamagotchi took off with high school age Japanese girls. Bandai, its manufacturer, recovered from a serious business slump and immediately began exporting the toy all over the world. Within 5 months, Tamagotchi had been introduced in the U.S. and foreign sales exploded. Other Japanese characters at that time took years to build a following. Sailor Moon, a superhero schoolgirl cartoon, took three years to break into the market, whereas Power Rangers took a whopping eight (Allison, 163). At its peak, Bandai sold over 20 million Tamagotchis in Japan alone and another 20 million in foreign markets, including the U.S.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Initially marketed toward young school children, Tamagotchi took off with high school age Japanese girls. Bandai, its manufacturer, recovered from a serious business slump and immediately began exporting the toy all over the world. Within 5 months, Tamagotchi had been introduced in the U.S. and foreign sales exploded. Other Japanese characters at that time took years to build a following. Sailor Moon, a superhero schoolgirl cartoon, took three years to break into the market, whereas Power Rangers took a whopping eight (Allison, 163). At its peak, Bandai sold over 20 million Tamagotchis in Japan alone and another 20 million in foreign markets, including the U.S.</div></td></tr>
</table>KTHeller