http://cultureandcommunication.org/deadmedia/index.php?title=Polaroid_Camera&feed=atom&action=historyPolaroid Camera - Revision history2024-03-28T11:37:15ZRevision history for this page on the wikiMediaWiki 1.25.2http://cultureandcommunication.org/deadmedia/index.php?title=Polaroid_Camera&diff=12674&oldid=prevFinnb: Undo revision 12553 by Egugecuge (Talk)2010-11-24T14:43:10Z<p>Undo revision 12553 by <a href="/deadmedia/index.php/Special:Contributions/Egugecuge" title="Special:Contributions/Egugecuge">Egugecuge</a> (<a href="/deadmedia/index.php?title=User_talk:Egugecuge&action=edit&redlink=1" class="new" title="User talk:Egugecuge (page does not exist)">Talk</a>)</p>
<a href="http://cultureandcommunication.org/deadmedia/index.php?title=Polaroid_Camera&diff=12674&oldid=12553">Show changes</a>Finnbhttp://cultureandcommunication.org/deadmedia/index.php?title=Polaroid_Camera&diff=12553&oldid=prevEgugecuge at 05:32, 24 November 20102010-11-24T05:32:09Z<p></p>
<a href="http://cultureandcommunication.org/deadmedia/index.php?title=Polaroid_Camera&diff=12553&oldid=10076">Show changes</a>Egugecugehttp://cultureandcommunication.org/deadmedia/index.php?title=Polaroid_Camera&diff=10076&oldid=prevMichelleA: /* Polaroid in 2010 and into the future */2010-09-22T22:58:29Z<p><span dir="auto"><span class="autocomment">Polaroid in 2010 and into the future</span></span></p>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>In 2010, Polaroid filed for bankruptcy again, this time due to a multi- billion dollar Ponzi scheme at parent company Petters Group (Burns). Polaroid's name and assets have now been acquired by private equity film Hilco Consumer Capital and liquidator Gordon Brothers Group (Burns) for 67 million US dollars (Kirby). When purchased, the company which had once employed 21,000 workers, employed only 70 people.  </div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>In 2010, Polaroid filed for bankruptcy again, this time due to a multi- billion dollar Ponzi scheme at parent company Petters Group (Burns). Polaroid's name and assets have now been acquired by private equity film Hilco Consumer Capital and liquidator Gordon Brothers Group (Burns) for 67 million US dollars (Kirby). When purchased, the company which had once employed 21,000 workers, employed only 70 people.  </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>On June 30, 2010 at the MIT Museum, Polaroid, under it's new ownership, celebrated its history and introduced its plans for the future. This event included an addition to the museum: an image of their new Creative Director, performer Lady Gaga. The appointment of Lady Gaga, Polaroid argues, is simply continuing <del class="diffchange diffchange-inline">the </del>tradition of drawing inspiration from "the creative community" ("Polaroid at MIT"). More likely, the addition of Lady Gaga as their Creative Director is part of the new leadership's attempt to relaunch the brand as young, hip, and current- the antithesis of what the brand had come to represent.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>On June 30, 2010 at the MIT Museum, Polaroid, under it's new ownership, celebrated its history and introduced its plans for the future. This event included an addition to the museum: an image of their new Creative Director, performer Lady Gaga. The appointment of Lady Gaga, Polaroid argues, is simply continuing <ins class="diffchange diffchange-inline">their </ins>tradition of drawing inspiration from "the creative community" ("Polaroid at MIT"). More likely, the addition of Lady Gaga as their Creative Director is part of the new leadership's attempt to relaunch the brand as young, hip, and current- the antithesis of what the brand had come to represent <ins class="diffchange diffchange-inline">in the past decade</ins>.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>While the company is still interested in cracking the digital market, they are also revisiting analog photography and plan on re-releasing some of their classic cameras. Interestingly, rather than manufacture their own film, Polaroid hopes to help distribute the film currently being produced by The Impossible Project to run with <del class="diffchange diffchange-inline">these </del>re-released cameras, a fascinating instance of grassroots-corporate teamwork (Kirby).  </div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>While the company is still interested in cracking the digital market, they are also revisiting analog photography and plan on re-releasing some of their classic cameras. Interestingly, rather than manufacture their own film, Polaroid hopes to help distribute the film currently being produced by The Impossible Project to run with <ins class="diffchange diffchange-inline">their </ins>re-released cameras, a fascinating instance of grassroots-corporate teamwork (Kirby).  </div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Polaroid <del class="diffchange diffchange-inline">hopes </del>that the resurgence amongst youth for tangible items, in other terms "things you can hold and touch<del class="diffchange diffchange-inline">"</del>, <del class="diffchange diffchange-inline">for things </del>such as vinyl records <del class="diffchange diffchange-inline">over digital music</del>, will encourage an interest in the Polaroid camera once more. In this age of digitization and the move from the material to the digital, there is hope that there will be some kind of return to physical objects, and to the joy of the instant, material photograph.  As one of the founders of the Save Polaroid movement, Dave Bias asserts, "the thing on the paper is a tangible artifact of the moment in time. Good or bad, right or wrong, it's what you created. These tangible things have gained in value" (Kirby).</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">The new </ins>Polaroid <ins class="diffchange diffchange-inline">seems to believe </ins>that the resurgence amongst youth for tangible items, in other terms<ins class="diffchange diffchange-inline">, </ins>"things you can hold and touch,<ins class="diffchange diffchange-inline">" </ins>such as vinyl records, will encourage an interest in the Polaroid camera once more <ins class="diffchange diffchange-inline">(Kirby). The past 5 years have also revealed the popularity of Lomography as an artform, and an interest in film-based cameras as a new means of creative expression</ins>. In this age of digitization and the move from the material to the digital, there is hope <ins class="diffchange diffchange-inline">at Polaroid </ins>that there will be some kind of return to physical objects, and to the joy of the instant, material photograph.  As one of the founders of the Save Polaroid movement, Dave Bias asserts, "the thing on the paper is a tangible artifact of the moment in time. Good or bad, right or wrong, it's what you created. These tangible things have gained in value" (Kirby).</div></td></tr>
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</table>MichelleAhttp://cultureandcommunication.org/deadmedia/index.php?title=Polaroid_Camera&diff=10075&oldid=prevMichelleA: /* Polaroid in 2010 and into the future */2010-09-22T22:53:34Z<p><span dir="auto"><span class="autocomment">Polaroid in 2010 and into the future</span></span></p>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>= Polaroid in 2010 and into the future =</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>= Polaroid in 2010 and into the future =</div></td></tr>
</table>MichelleAhttp://cultureandcommunication.org/deadmedia/index.php?title=Polaroid_Camera&diff=10074&oldid=prevMichelleA: /* Bankruptcy and the Petters Group Purchase */2010-09-22T22:53:22Z<p><span dir="auto"><span class="autocomment">Bankruptcy and the Petters Group Purchase</span></span></p>
<table class='diff diff-contentalign-left'>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>The Polaroid instant camera was the basis for founding the Polaroid Corporation and drove the company’s profits for decades. Unfortunately, it was Polaroid’s large reliance on the instant camera – “a vicious cycle of constantly putting all the eggs in one basket” – that ultimately led to the company’s financial failure (Deutsch).</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>The Polaroid instant camera was the basis for founding the Polaroid Corporation and drove the company’s profits for decades. Unfortunately, it was Polaroid’s large reliance on the instant camera – “a vicious cycle of constantly putting all the eggs in one basket” – that ultimately led to the company’s financial failure (Deutsch).</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>In 2005 Polaroid was bought by Petters Group Worldwide (a private investment company) for approximately $426 million (Naples Daily News).</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>In 2005 Polaroid was bought by Petters Group Worldwide (a private investment company) for approximately $426 million (Naples Daily News). <ins class="diffchange diffchange-inline">In 2007, under the ownership of the Petters Group, </ins>The Polaroid Company ceased their production of instant cameras for commercial <ins class="diffchange diffchange-inline">and consumer </ins>use<ins class="diffchange diffchange-inline">. The following year Polaroid </ins>announced that <ins class="diffchange diffchange-inline">they </ins>would cease to produce and manufacture instant film <ins class="diffchange diffchange-inline">by </ins>2009.  </div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div></div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>The Polaroid Company<del class="diffchange diffchange-inline">, which </del>ceased their production of instant cameras <del class="diffchange diffchange-inline">for consumers a in 2007 and </del>for commercial use <del class="diffchange diffchange-inline">in 2006, </del>announced <del class="diffchange diffchange-inline">in 2008 </del>that <del class="diffchange diffchange-inline">it </del>would <del class="diffchange diffchange-inline"> </del>cease to produce and manufacture instant film <del class="diffchange diffchange-inline">in </del>2009.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==The Impossible Project==</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==The Impossible Project==</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>   </div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>   </div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>[[File:PROJECTS_FACTORY_tour_p2_b.jpg|thumb|right|320px|Image from The Impossible Project, Factory Tour (Impossible Project)]] In 2009, an organization called the Impossible project took on a 10-year lease of the old <del class="diffchange diffchange-inline">Dutch </del>Polaroid factory with the hope of reproducing film for the slew of Polaroid cameras still <del class="diffchange diffchange-inline">usable </del>(Barrett). The mission of the Impossible <del class="diffchange diffchange-inline">project</del>, officially launched in October 2008 by Florian Kaps (CMO), Andre Bosman (COO) and Marwan Saba (CFO) is, however, "not to re-build Polaroid film, but to develop a new product with new characteristics as well as to support and promote analog Instant Photography amongst artists and photographers" (The Impossible Project, Press Release). The Impossible Project still continues to manufacture film for Polaroid Cameras to this day.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[[File:PROJECTS_FACTORY_tour_p2_b.jpg|thumb|right|320px|Image from The Impossible Project, Factory Tour (Impossible Project)]] In 2009, an organization called the Impossible project took on a 10-year lease of the old Polaroid factory <ins class="diffchange diffchange-inline">in the Netherlands, </ins>with the hope of reproducing film for the slew of Polaroid cameras still <ins class="diffchange diffchange-inline">in circulation </ins>(Barrett). The mission of the Impossible <ins class="diffchange diffchange-inline">Project</ins>, officially launched in October 2008 by Florian Kaps (CMO), Andre Bosman (COO) and Marwan Saba (CFO) is, however, "not to re-build Polaroid film, but to develop a new product with new characteristics as well as to support and promote analog Instant Photography amongst artists and photographers" (The Impossible Project, Press Release)<ins class="diffchange diffchange-inline">. In other words, while they did see themselves as responsible for the future of instant photography, they also hope to enhance the technology in new and interesting ways</ins>. The Impossible Project still continues to manufacture film for Polaroid Cameras to this day.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Polaroid under the Petters Corporation==</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Polaroid under the Petters Corporation==</div></td></tr>
</table>MichelleAhttp://cultureandcommunication.org/deadmedia/index.php?title=Polaroid_Camera&diff=10073&oldid=prevMichelleA: /* Digital Photography */2010-09-22T22:39:57Z<p><span dir="auto"><span class="autocomment">Digital Photography</span></span></p>
<table class='diff diff-contentalign-left'>
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<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 22:39, 22 September 2010</td>
</tr><tr><td colspan="2" class="diff-lineno" id="L166" >Line 166:</td>
<td colspan="2" class="diff-lineno">Line 166:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Regardless of poor marketing, there was one force which Polaroid could not ignore: digitization. With the creation of digital photography, and the increasing popularity of photo viewing and sharing via the computer and Internet, most of Polaroid's consumer base has left the Polaroid behind for the even more instant device, the digital camera. Even business applications that so commonly used the Polaroid camera have switched entirely to the digital camera. Almost all Post Offices, DMV's and other institutions are now using digital cameras to take photographs for passports, driver's licenses and ID cards. Even professional photographers who often used the Polaroid camera to preview lighting before taking an expensive photograph are switching to digital cameras- not only because the digital camera provides an instant visual of the photo without more than a moment of waiting time (via a screen on the back of the camera) but also because digital cameras allow almost near instant access to a large, high-def, visual of the image if attached to a computer. Finally, the most obvious benefit of digitization: cost. Digital cameras don't require film, so once you've purchased the device, your costs are almost non-existent.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Regardless of poor marketing, there was one force which Polaroid could not ignore: digitization. With the creation of digital photography, and the increasing popularity of photo viewing and sharing via the computer and Internet, most of Polaroid's consumer base has left the Polaroid behind for the even more instant device, the digital camera. Even business applications that so commonly used the Polaroid camera have switched entirely to the digital camera. Almost all Post Offices, DMV's and other institutions are now using digital cameras to take photographs for passports, driver's licenses and ID cards. Even professional photographers who often used the Polaroid camera to preview lighting before taking an expensive photograph are switching to digital cameras- not only because the digital camera provides an instant visual of the photo without more than a moment of waiting time (via a screen on the back of the camera) but also because digital cameras allow almost near instant access to a large, high-def, visual of the image if attached to a computer. Finally, the most obvious benefit of digitization: cost. Digital cameras don't require film, so once you've purchased the device, your costs are almost non-existent.</div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">The popularity of viewing images on screens didn't just impact how consumers were previewing and sharing images but also how they were storing and saving images. Over the past several years it has become more and more common (especially among younger generations) to not keep a hard copy of photographs. The days of photo albums and prints are disappearing and being replaced by online photo-sharing websites such as Facebook and Flickr, camera-phones, and iPhoto. Many consumers find that higher definition images, the ability to edit, and the ability to instantly share (either via email, a website, or cellphone) a photograph, with a near infinite number of people, is far superior to a small, unalterable, physical copy.</ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>=Bankruptcy and the Petters Group Purchase=</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>=Bankruptcy and the Petters Group Purchase=</div></td></tr>
</table>MichelleAhttp://cultureandcommunication.org/deadmedia/index.php?title=Polaroid_Camera&diff=10072&oldid=prevMichelleA: /* Cell Phones and Computers */2010-09-22T22:39:23Z<p><span dir="auto"><span class="autocomment">Cell Phones and Computers</span></span></p>
<table class='diff diff-contentalign-left'>
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<td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td>
<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 22:39, 22 September 2010</td>
</tr><tr><td colspan="2" class="diff-lineno" id="L166" >Line 166:</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Regardless of poor marketing, there was one force which Polaroid could not ignore: digitization. With the creation of digital photography, and the increasing popularity of photo viewing and sharing via the computer and Internet, most of Polaroid's consumer base has left the Polaroid behind for the even more instant device, the digital camera. Even business applications that so commonly used the Polaroid camera have switched entirely to the digital camera. Almost all Post Offices, DMV's and other institutions are now using digital cameras to take photographs for passports, driver's licenses and ID cards. Even professional photographers who often used the Polaroid camera to preview lighting before taking an expensive photograph are switching to digital cameras- not only because the digital camera provides an instant visual of the photo without more than a moment of waiting time (via a screen on the back of the camera) but also because digital cameras allow almost near instant access to a large, high-def, visual of the image if attached to a computer. Finally, the most obvious benefit of digitization: cost. Digital cameras don't require film, so once you've purchased the device, your costs are almost non-existent.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Regardless of poor marketing, there was one force which Polaroid could not ignore: digitization. With the creation of digital photography, and the increasing popularity of photo viewing and sharing via the computer and Internet, most of Polaroid's consumer base has left the Polaroid behind for the even more instant device, the digital camera. Even business applications that so commonly used the Polaroid camera have switched entirely to the digital camera. Almost all Post Offices, DMV's and other institutions are now using digital cameras to take photographs for passports, driver's licenses and ID cards. Even professional photographers who often used the Polaroid camera to preview lighting before taking an expensive photograph are switching to digital cameras- not only because the digital camera provides an instant visual of the photo without more than a moment of waiting time (via a screen on the back of the camera) but also because digital cameras allow almost near instant access to a large, high-def, visual of the image if attached to a computer. Finally, the most obvious benefit of digitization: cost. Digital cameras don't require film, so once you've purchased the device, your costs are almost non-existent.</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;"></del></div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">==Cell Phones and Computers==</del></div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">The popularity of viewing images on screens didn't just impact how consumers were previewing and sharing images but also how they were storing and saving images. Over the past several years it has become more and more common (especially among younger generations) to not keep a hard copy of photographs. The days of photo albums and prints are disappearing and being replaced by online photo-sharing websites such as Facebook and Webshots, camera-phones, and iPhoto. Many consumers find that higher definition images, the ability to edit, and the ability to instantly share (either via email, a website, or cellphone) a photograph, with a near infinite number of people, is far superior to a small, unalterable, physical copy.</del></div></td><td colspan="2"> </td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>=Bankruptcy and the Petters Group Purchase=</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>=Bankruptcy and the Petters Group Purchase=</div></td></tr>
</table>MichelleAhttp://cultureandcommunication.org/deadmedia/index.php?title=Polaroid_Camera&diff=10071&oldid=prevMichelleA: /* Digital Photography */2010-09-22T22:38:59Z<p><span dir="auto"><span class="autocomment">Digital Photography</span></span></p>
<table class='diff diff-contentalign-left'>
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<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 22:38, 22 September 2010</td>
</tr><tr><td colspan="2" class="diff-lineno" id="L164" >Line 164:</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Digital Photography==</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Digital Photography==</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>With the creation of digital photography, and the increasing popularity of photo viewing and sharing via the computer and Internet, most of Polaroid's consumer base has left the <del class="diffchange diffchange-inline">instant camera </del>behind for the digital camera. Even business applications that so <del class="diffchange diffchange-inline">popularly </del>used the Polaroid camera have <del class="diffchange diffchange-inline">now </del>switched <del class="diffchange diffchange-inline">(or are in the process of switching) </del>to the digital camera. Almost all Post Offices, DMV's and other institutions are now using digital cameras to take photographs for passports, driver's licenses and ID cards. Even professional photographers who often used the Polaroid camera to preview lighting before taking an expensive photograph are switching to digital cameras - <del class="diffchange diffchange-inline">this is </del>because the digital camera <del class="diffchange diffchange-inline">not only </del>provides an instant visual of the photo (via a screen on the back of the camera) but also <del class="diffchange diffchange-inline">allows </del>almost near instant access to a large, high-def, visual of the image if attached to a computer. <del class="diffchange diffchange-inline">Furthermore</del>, <del class="diffchange diffchange-inline">digital </del>cameras don't <del class="diffchange diffchange-inline">waste </del>film <del class="diffchange diffchange-inline">in previewing photographs since everything is viewed on a screen - this cuts down on </del>costs.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">Regardless of poor marketing, there was one force which Polaroid could not ignore: digitization. </ins>With the creation of digital photography, and the increasing popularity of photo viewing and sharing via the computer and Internet, most of Polaroid's consumer base has left the <ins class="diffchange diffchange-inline">Polaroid </ins>behind for <ins class="diffchange diffchange-inline">the even more instant device, </ins>the digital camera. Even business applications that so <ins class="diffchange diffchange-inline">commonly </ins>used the Polaroid camera have switched <ins class="diffchange diffchange-inline">entirely </ins>to the digital camera. Almost all Post Offices, DMV's and other institutions are now using digital cameras to take photographs for passports, driver's licenses and ID cards. Even professional photographers who often used the Polaroid camera to preview lighting before taking an expensive photograph are switching to digital cameras- <ins class="diffchange diffchange-inline">not only </ins>because the digital camera provides an instant visual of the photo <ins class="diffchange diffchange-inline">without more than a moment of waiting time </ins>(via a screen on the back of the camera) but also <ins class="diffchange diffchange-inline">because digital cameras allow </ins>almost near instant access to a large, high-def, visual of the image if attached to a computer. <ins class="diffchange diffchange-inline">Finally</ins>, <ins class="diffchange diffchange-inline">the most obvious benefit of digitization: cost. Digital </ins>cameras don't <ins class="diffchange diffchange-inline">require </ins>film<ins class="diffchange diffchange-inline">, so once you've purchased the device, your </ins>costs <ins class="diffchange diffchange-inline">are almost non-existent</ins>.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Cell Phones and Computers==</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Cell Phones and Computers==</div></td></tr>
</table>MichelleAhttp://cultureandcommunication.org/deadmedia/index.php?title=Polaroid_Camera&diff=10070&oldid=prevMichelleA: /* Marketing */2010-09-22T22:33:50Z<p><span dir="auto"><span class="autocomment">Marketing</span></span></p>
<table class='diff diff-contentalign-left'>
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<td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td>
<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 22:33, 22 September 2010</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>"There was a time when there was nothing to beat a Polaroid camera for instant gratification. But in a world of disposable cameras, one-hour film processing and the camcorder, Polaroid's...sales [suffered]" (Smith).</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>"There was a time when there was nothing to beat a Polaroid camera for instant gratification. But in a world of disposable cameras, one-hour film processing and the camcorder, Polaroid's...sales [suffered]" (Smith).</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">Although Polaroid began to see </del>a <del class="diffchange diffchange-inline">drop in </del>sales <del class="diffchange diffchange-inline">during the late-1990's some </del>argued that it wasn't due to <del class="diffchange diffchange-inline">new </del>progressive technology but rather due to poor marketing. <del class="diffchange diffchange-inline">Some </del>claimed that the company was simply marketing it in the same category as "documentary" or "recording" devices when it should have been marketed as a "social enhancement device." For example, Martin Smith, BBH's deputy chairman, is cited as saying that "Polaroid operate[d] in a different market from 35mm cameras and advanced photography systems. Rather than recording the event, it add[ed] to it, and help[ed] it to become more informal. It [was] less about memories [and] more like alcohol and karaoke" (Smith).  </div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">The 1980s and 1990s were not </ins>a <ins class="diffchange diffchange-inline">strong time for Polaroid as their </ins>sales <ins class="diffchange diffchange-inline">and earnings were essentially flat (Blout 52). Some </ins>argued<ins class="diffchange diffchange-inline">, however, </ins>that it wasn't due to <ins class="diffchange diffchange-inline">the emergence of other more </ins>progressive <ins class="diffchange diffchange-inline">photographic </ins>technology but rather due to poor marketing <ins class="diffchange diffchange-inline">on Polaroid's behalf</ins>. <ins class="diffchange diffchange-inline">Many </ins>claimed that the company was simply marketing it in the same category as "documentary" or "recording" devices when it should have been marketed as a "social enhancement device." For example, Martin Smith, BBH's deputy chairman, is cited as saying that "Polaroid operate[d] in a different market from 35mm cameras and advanced photography systems. Rather than recording the event, it add[ed] to it, and help[ed] it to become more informal. It [was] less about memories [and] more like alcohol and karaoke" (Smith). <ins class="diffchange diffchange-inline">As a result</ins>, <ins class="diffchange diffchange-inline">some scholars suggest that if Polaroid had marketed itself as more of </ins>a <ins class="diffchange diffchange-inline">fun-enhancing gadget </ins>and <ins class="diffchange diffchange-inline">less like </ins>a <ins class="diffchange diffchange-inline">traditional </ins>camera<ins class="diffchange diffchange-inline">, </ins>sales <ins class="diffchange diffchange-inline">would have improved</ins>.</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div></div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">However</del>, <del class="diffchange diffchange-inline">even with </del>a <del class="diffchange diffchange-inline">marketing move away from traditional camera outlets </del>and <del class="diffchange diffchange-inline">toward buying </del>a <del class="diffchange diffchange-inline">Polaroid </del>camera <del class="diffchange diffchange-inline">to enhance social occasions (such as making the cameras available at bars and clubs) </del>sales <del class="diffchange diffchange-inline">continued to decline. Throughout the the 1990s Polaroid's sales were essentially flat, as were it's earnings (Blout 52)</del>.</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Digital Photography==</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Digital Photography==</div></td></tr>
</table>MichelleAhttp://cultureandcommunication.org/deadmedia/index.php?title=Polaroid_Camera&diff=10069&oldid=prevMichelleA: /* Kodak Lawsuit */2010-09-22T22:30:11Z<p><span dir="auto"><span class="autocomment">Kodak Lawsuit</span></span></p>
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<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 22:30, 22 September 2010</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Kodak Lawsuit==</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>==Kodak Lawsuit==</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>On October 6, 1981, in a court battle over the invention of the instant camera, the Polaroid Corporation accused the Eastman Kodak Company of "violating its patents in a way that 'strikes at the very heart of Polaroid's business'" (The New York Times). Polaroid claimed that Kodak illegally copied their technology and "entered Polaroid's exclusive field" with their 1976 introduction of an "instant color camera" (The New York Times). Polaroid's lawyer, William K. Kerr <del class="diffchange diffchange-inline">stated that </del>"<del class="diffchange diffchange-inline">'</del>Kodak unsuccessfully tried to develop non-infringing methods...[b]ut they bumped against stone walls and eventually were driven to infringe upon Polaroid's patents.<del class="diffchange diffchange-inline">' </del>This patent infringement, he <del class="diffchange diffchange-inline">said</del>, 'strikes at the very heart of Polaroid's business,' whereas instant photography represents 'only a very small part of Kodak's overall business'" (The New York Times).</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>On October 6, 1981, in a court battle over the invention of the instant camera, the Polaroid Corporation accused the Eastman Kodak Company of "violating its patents in a way that 'strikes at the very heart of Polaroid's business'" (The New York Times). Polaroid claimed that Kodak illegally copied their technology and "entered Polaroid's exclusive field" with their 1976 introduction of an "instant color camera" (The New York Times). <ins class="diffchange diffchange-inline">According to </ins>Polaroid's lawyer, William K. Kerr<ins class="diffchange diffchange-inline">, </ins>"Kodak unsuccessfully tried to develop non-infringing methods...[b]ut they bumped against stone walls and eventually were driven to infringe upon Polaroid's patents<ins class="diffchange diffchange-inline">" (New York Times)</ins>. This patent infringement, he <ins class="diffchange diffchange-inline">added</ins>, 'strikes at the very heart of Polaroid's business,' whereas instant photography represents 'only a very small part of Kodak's overall business'" (The New York Times).</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>In 1985 Kodak was found guilty of infringing seven of Polaroid's instant photography patents and was forced to stop producing devices that allowed for instant photography. However, the question of how much economic damage Polaroid had suffered was still unanswered (Holusha). The Polaroid Corporation claimed that Kodak's development and production of instant photography devices and products caused Polaroid to lose $4 billion in profits. And, in a further claim that Kodak "willfully stole its technology," Polaroid asked to receive damages of $12 billion (Holusha).</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>In 1985 Kodak was found guilty of infringing <ins class="diffchange diffchange-inline">on </ins>seven of Polaroid's instant photography patents and was forced to stop producing devices that allowed for instant photography. However, the question of how much economic damage Polaroid had suffered was still unanswered (Holusha). The Polaroid Corporation claimed that Kodak's development and production of instant photography devices and products caused Polaroid to lose $4 billion in profits. And, in a further claim that Kodak "willfully stole its technology," Polaroid asked to receive damages of $12 billion (Holusha).</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>On October 12 1990, "in the largest award ever in a patent-infringement case, a Federal judge ruled...that the Eastman Kodak Company must pay the Polaroid Corporation $909.4 million for infringing Polaroid's patents for instant photography" (Holusha). Unfortunately for Polaroid, "the decision represents something of a victory for Kodak, since it is well below the $12 billion sought by Polaroid and the $1.5 to $2 billion that some financial analysts had expected" (Holusha).</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>On October 12 1990, "in the largest award ever in a patent-infringement case, a Federal judge ruled...that the Eastman Kodak Company must pay the Polaroid Corporation $909.4 million for infringing Polaroid's patents for instant photography" (Holusha). Unfortunately for Polaroid, "the decision represents something of a victory for Kodak, since it is well below the $12 billion sought by Polaroid and the $1.5 to $2 billion that some financial analysts had expected" (Holusha).</div></td></tr>
</table>MichelleA