Difference between revisions of "Broadcasting"
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| − | + | In ''NBC: America's Network'', Michele Hilmes illustrates how the naming of NBC, the National Broadcasting Company, contains the core characteristics that broadcasting would take on in America. "First, ''national'': when RCA announced the formation of its new radio "chain" in 1926, it introduced the first medium that could, through its local stations, connect the scattered and disparate communities of a vast nation ''simultaneously'' and address the nation as a whole...Second, ''broadcasting'': this word was coined to denote a new form of communication that emerged in the early 1920s, one that emanated invisibly from a central source and passed with ease though not only physical but social and cultural barriers to reach listeners as private individuals in their homes. More accessible, more exotic (where did that distant station come from?), yet more intimate than any former medium, it created new forms of community and now modes of creative expression. | |
| + | Third, ''company'': In the United States, unlike most of the rest of the world, broadcasting would develop as a primarily private owned enterprise, a business responding to market conditions rather than an organ of the state or a public service institution." | ||
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| + | Her analysis concentrates on the American broadcast system: this dossier focuses on those central characteristics of the distribution model: accessibility, simultaneity, and national identity. Broadcasting is a living industry and technical model, but changes in these characteristics have substantially altered the mental concept of success. | ||
[[Category:Dossier]] | [[Category:Dossier]] | ||
[[Category:Spring 2010]] | [[Category:Spring 2010]] | ||
Revision as of 14:33, 24 April 2010
In NBC: America's Network, Michele Hilmes illustrates how the naming of NBC, the National Broadcasting Company, contains the core characteristics that broadcasting would take on in America. "First, national: when RCA announced the formation of its new radio "chain" in 1926, it introduced the first medium that could, through its local stations, connect the scattered and disparate communities of a vast nation simultaneously and address the nation as a whole...Second, broadcasting: this word was coined to denote a new form of communication that emerged in the early 1920s, one that emanated invisibly from a central source and passed with ease though not only physical but social and cultural barriers to reach listeners as private individuals in their homes. More accessible, more exotic (where did that distant station come from?), yet more intimate than any former medium, it created new forms of community and now modes of creative expression. Third, company: In the United States, unlike most of the rest of the world, broadcasting would develop as a primarily private owned enterprise, a business responding to market conditions rather than an organ of the state or a public service institution."
Her analysis concentrates on the American broadcast system: this dossier focuses on those central characteristics of the distribution model: accessibility, simultaneity, and national identity. Broadcasting is a living industry and technical model, but changes in these characteristics have substantially altered the mental concept of success.
